How to Find Social Media Posting Ideas

Social media is a great marketing tool to keep up with current and potential customers. However, just with most other digital marketing mediums (like your online advertising or blog), it needs to be updated regularly. One hurdle that many employees who are tasked with the social media content publishing calendar fail to realize is the […]

What NOT to Do on LinkedIn

LinkedIn is a great place to connect with potential clients, customers, and people you worked with before and in the present. Many LinkedIn users are not using this popular social network ¬†properly, thus making it difficult for them to be successful. It is important to follow these basic guidelines to understand how to make the […]

Four Online Tools to Help You Be More Productive Online

When you are a social media marketer or just spend a lot of time on the internet, there are several tools you can use to make the work you do much more productive. In some cases, if the tool is saving you a lot of time and energy, it is worth paying for. Peace of […]

How to Verify Your Website on Pinterest

Pinterest now offers the ability to verify your website on your profile. This not only further legitimates your profile to customers and followers, it also helps Pinterest better determine which profiles are real people and which are spam. Because you can only verify a website you actually own, this prevents spammers from creating accounts pretending […]

LinkedIn groups

How to Make the Most of LinkedIn Groups

LinkedIn is a great place to connect with potential employees and clients, catch up with co-workers, and connect with other people in your profession. However, many users don’t utilize the benefits of LinkedIn to its full potential. In order to be successful while using LinkedIn, be sure to stay active in other areas besides your […]

scheduling social media posts

What Are the Benefits of Scheduling Your Social Media?

There are many services available today that allow social media marketing managers to schedule tweets, Facebook posts, and more. Some of the free and paid services available include Buffer, Sendible, TweetDeck, and Hootsuite. Many of these services also have mobile apps that allow for monitoring, publishing, and maintenance while on the go or away from […]

Offering Free Resources via Social Media to Increase Engagement

If you are a business that is looking for ways to get more Facebook or Twitter followers, providing free resources that are relevant to those in your industry or are of interest to your target audience can be a great way to continue to grow your online communities while also setting your business up as […]