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What NOT to Do on LinkedIn

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What NOT to Do on LinkedIn

LinkedIn is a great place to connect with potential clients, customers, and people you worked with before and in the present. Many LinkedIn users are not using this popular social network  properly, thus making it difficult for them to be successful. It is important to follow these basic guidelines to understand how to make the most out of your LinkedIn profile and activity. Below is a few guidelines of what not to do on LinkedIn.

Spam Groups

LinkedIn groups can be a great resource for users that want to connect with other business people in their community, industry, or those that have common interests. However, just because the LinkedIn groups that you have joined share your common interests or location, it is not okay to spam the groups with self-promotional information and other types of advertisements that are not useful to the group. This is seen as an abuse of the privilege of joining LinkedIn group. Please be respectful of other users’ time and only post content or information that is directly useful to those users.

It is okay to share your most recent blog post for an upcoming event in your area that your company is hosting, but repeatedly sharing a link to download an e-book or posting salesy messages will make you look less reputable and people will be less likely to be interested in what you have to say in the future.

Add people you don’t know without introducing yourself

Never add someone to LinkedIn as a connection that you haven’t met in person before or through email/phone, without at least introducing yourself first. The whole purpose of LinkedIn is connecting with people you already know, and trying to add strangers as connections shows US someone that is only interested in expanding your own network, without getting to know the people you are trying to connect to. If you do want to connect with the stranger, in the connection introduction, give a brief overview of who you are and what you do, along with why you would like to connect them.

Have an Incomplete Profile

LinkedIn is continuously updating the options in available profile fields for its users. Be sure to regularly go through your own personal profile, it slows your company profile, and make sure that all available fields are complete and filled in. Not doing so is not allowing you to make full use of what is available on LinkedIn. Stay up-to-date on LinkedIn news and updates so you know when the best times are to add new information to your profile.

Not Participate

Simply filling out your LinkedIn profile and going on your way is it taking full advantage of what LinkedIn offers as far as communicating with others in your field or industry. Join a few applicable groups, answer questions in LinkedIn Answers, and update your profile status regularly. This shows that you are an active LinkedIn user and thus are more reputable to users that are viewing your profile.

Do Social Media Really Anchor Your Marketing Campaign?

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The strategy of positioning a website in social networks must be coherent and in concordance with the general business strategy of the company, and the efforts to position the website online need real and reachable objectives. We always say that the positioning strategy is the one that must guide the webmaster in choosing his social media platform. One thing is certain: without social media, a website can’t survive today, therefore it is important to have a strong online presence, and this can only be done with a good marketing campaign. [Read more…] about Do Social Media Really Anchor Your Marketing Campaign?

Four Ways to Make Your Company Stand Out on LinkedIn

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linkedin-company-profile-tipsThere are several social media sites that companies need to keep updated, in order to have a good all-around social media presence. This can get overwhelming if not scheduled or delegated correctly, but fortunately, planning ahead of doing a lot of work proactively when profiles are created can make the process much easier. One profile that should be set up completely initial is a company’s LinkedIn page. Filling out certain fields of a LinkedIn company profile can make it stand out more when compared to competitors or other company profiles.

Basic Information

These basic information fields, including the company website URL, the locations, and the main industry, are what should be filled out first. Because the URL is hyperlinked automatically, this is especially crucial, because it both gives the company website a link and encourages LinkedIn users and visitors to visit the site.

Company Description

Because it is placed at the top of company profile, this field is very important. The company description is a large text field that can hold a large amount of information. It does cut off after 4 lines or 2 sentences (depending on length), calling for readers to “read more”. Because many users may not click the “read more”, put the most important information in these beginning lines.  Information that can be placed in this field includes services offered, mission statement, and main overview summary.

Company Blog RSS Feedlinkedin-company-profiles

This is an easy field to fill out, if you know the company’s blog RSS feed URL. For many blogs, the address is usually http://www.companyblog.com/rss/ or http://www.companyblog.com/feed/. This field is important because LinkedIn will automatically populate the company’s latest blog post, thus driving more traffic to the company website.

Company Specialties

Because users can search for specific keywords in fields like these, filling out the specialties field can help the company profile be found on LinkedIn. Be sure to use succinct keywords that are search terms that people may be searching for on the website. For instance, an internet marketing company should have “social media marketing” in the field instead of “We do Facebook and Twitter for clients!”. This makes the profile much easier to both read and be searched.

 

These are just some of the fields that are important when filling out a LinkedIn company profile. Filling out the entire profile can further increase the likelihood of attracting potential employees and customers.

How Social Media Involvement Can Help Your Company’s SEO Efforts

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Both Bing and Google are now using social media activity to help shape and determine search engine results pages (SERPs). This is based off the notion that a user will be more interested in seeing content that their friends and others in their social network have already shared or read versus content that hasn’t been accessed by anyone in their circle.

Because of this, companies need to get more proactive on a positive, community-driven social media strategy that can help drive engagement and promote user activity via social media.

[Read more…] about How Social Media Involvement Can Help Your Company’s SEO Efforts

The Best Free iPhone Applications for Social Media Marketing

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More and more consultants and professionals in the internet and social media marketing realm are using their smartphones (especially the Apple iPhone) to stay connected and maintain their online presence. There are several social media marketing applications available for the iPhone for free that can allow a social media marketing consultant or professional to stay connected and updated on the go.

Popular Social Media Applications

Twitter: Twitter allows the user to add multiple accounts and switch between them.  You cannot post on two accounts at one time. However, the interface is easy to use and loads quickly.

Facebook: The newest Facebook update allows users to write wall posts and publish photos onto the pages they are administrator of, but they cannot delete posts or comments.

LinkedIn: However, the LinkedIn application only allows for one account to be logged in at a time. The LinkedIn application is good for reading posts by other users, accepting requests, and sending InMail. Users cannot edit groups or company profiles.

Blogging Applications

WordPress: The iPhone WordPress application has a lot of versatility and allows users to add, update, and view posts on multiple blogs through the one application. Users can also view and edit pages and approve blog post comments.  Additionally, if users have added the stats plugin, they are able to view basic stats about their blog, including traffic.

Tumblr: Tumblr iPhone app users can post photos, video, audio, quotes, links, and text from their phone, as well as handle multiple blogs via the single application. Tumblr posts can also be scheduled or tweets can be customized. Users can search the iPhone contacts to see if they have a Tumblr account.

Blogger: The Blogger application allows users to monitor and edit more than one blog and add photos instantly to posts. Users can also labels, save drafts, or automatically publish posts.

Social Media Marketing Applications

Sendible: The Sendible user via an iPhone experiences a similar interface to the online computer version of Sendible.com. Users can send the same message from multiple accounts as well as schedule when messages go out. Sendible has a free account version, as well as paid monthly membership, depending on usage and accounts.

Tweetdeck: Tweetdeck is similar to Sendible, but most users use the free version of this service.

 

These are just a sample of the several iPhone applications that are available for internet and social media marketing professionals.

What are your favorite iPhone applications?