Social media is a great marketing tool to keep up with current and potential customers. However, just with most other digital marketing mediums (like your online advertising or blog), it needs to be updated regularly. One hurdle that many employees who are tasked with the social media content publishing calendar fail to realize is the […]
There are many services available today that allow social media marketing managers to schedule tweets, Facebook posts, and more. Some of the free and paid services available include Buffer, Sendible, TweetDeck, and Hootsuite. Many of these services also have mobile apps that allow for monitoring, publishing, and maintenance while on the go or away from […]
In some company’s marketing departments, there are only one or two employees who may handle the social media aspect of a company’s online presence. Because of this, when those employees travel for work or go on vacation, there may be issues that arise from ensuring that the company presence online stays constant. However, there are […]
Even though most people would regard bloggers as tech-savvy and the ones to whom they can bring their computer to when it no longer will save any more images to the desktop after the first 500. However, it is possible that bloggers are making the same mistakes many others do when it comes to social […]
Having an effective social media strategy that is ran smoothly online, whether it is by a single individual or an online communication team, takes a lot more than knowing the passwords for the company’s Twitter and Pinterest accounts. There are other online productivity tools that can make your social media strategy much more effective, leading […]