Having an effective social media strategy that is ran smoothly online, whether it is by a single individual or an online communication team, takes a lot more than knowing the passwords for the company’s Twitter and Pinterest accounts. There are other online productivity tools that can make your social media strategy much more effective, leading to less stress and better communication.
Asana is a free online project management system that was partly founded by one of the founders of Google. It is easy to use, has a beautiful interface, and runs very light. They do offer another level of account that is paid. This project management system can help delegate social media tasks and scheduling or to schedule out regular account maintenance tasks, such as changing passwords or creating new accounts.
Social Media Publishing Platforms
Social media scheduling and publishing platforms are a dime a dozen; be sure to read the reviews and figure out what is most important for you and your company before deciding which one to use. For instance, Sendible is a paid service, but it is web-based and also has a free iPhone app. HootSuite is free and also web-based, but you may experience adds or more marketing/sales emails. (Free services are usually also more buggy.) TweetDeck is a downloadable program that is free, but the program must be on the computer that is being used.
Google Alerts and Google Docs
Use Google Alerts to find things to share on the company’s social media accounts, as well as to get ideas on blog posts or emerging news and trends in your industry. It is also helpful to set up a Google Alert for the company’s name, so most mentions of the company in websites syndicated by Google News are caught.
Google Docs is great for sharing online, web-based spreadsheets and other documents to create publishing calendars, content ideas, or password storage. The documents can be shared online or be downloaded in their original or PDF form.
WorkFlowy is a great to-do list that is totally web-based. It isn’t flash-based, so it works great on iPhones and iPads, and it very easy to use. Once you create an account, you can sign into it from any web browser and look at your to-do list from anywhere that has internet access.
These are just some of the available online productivity tools. Using social media and other online tools regularly may expose you to more tools as you go along.
What are your favorite online productivity tools?
Kelsey Jones runs her own social media and search marketing business, The Social Robot, where she helps clients grow their online presence. She was voted one of the top 100 marketers of the year by Invesp in 2009 and has worked for Yelp, Run.com, and Bounty Towels. Check her out at The Social Robot and on Twitter @wonderwall7.