Kelsey

5 Free Photo Editors For Viral Image Creation

May 24, 2013 by Kelsey

Thanks to the exploding popularity of sites like Pinterest and Wanelo have shown that creating visual interpretations of content (like infographic creation), as well as substituting images for the written word itself, can have a big impact. As the web gets larger and larger, it seems like its users are looking toward a more beautifully-design Internet that both inspires and educates them.

Photo manipulation has grown from correction to more of an art form, allowing anyone with an iPhone and the Instagram app to create edited photos with filters applied, easily and in a matter of seconds. This has created a demand for more photo apps that have greater features that are easy to use but can make a photo look how a user wants it.

If part of your social media strategy includes quotes or sharing images of projects or products, then the following free photo editors can certainly help. Each has its own benefits and set of unique tools that can make any image posted on your social media accounts, websites, or blogs stand out better than ever.

Pixlr

Pixlr is a popular and easy to use app because it mimics the major tools of Adobe Photoshop, but it is free and online. This means that you can access Pixlr from any internet browser without having to download (or pay for) any software. Pixlr is great for basic image correction and editing, including resizing, color correction, and cropping. It is easy to save images and the process is fast. Pixlr also has an app for iOS.

PicMonkey

PicMonkey is what most Insatgrammers probably envisioned a great photo editor should be. The controls and options have fun references (e.g. you save file sizes as Roger (Federer? Ebert?), Pierce (Brosnan), or Sean (Penn)) and there are so many creative and fun features: cool fonts, seasonal clip art add-ons you can lay on top of your photos, custom filters that can be applied to only certain parts of the image, beauty filters like wrinkle remover and blemish fix, and so much more.

There are certain fonts and features that are only accessible with a paid membership, which is $4.99/month or $33 per year.

QuotesCover

QuotesCover is an image editor that was created to put words on patterns or images, with a typographic, artistic emphasis. There are hundreds of quotes you can already choose from on the site, as well as color combinations to create the perfect background. You can also upload your own words or images for the background. When you have chosen your words, you chose from 5 different image types: Facebook Cover, New Google Plus Cover, Viral Images (these are square), computer wallpaper maker, and for art prints.

Once you have chosen your image size, it then takes you to a creation tool where you can choose from pre-designed font and color combinations. You can also add your image background.

Once you are ready to download your image, click Download Picture. When saving, do not change the file name until the image is downloaded. Otherwise it won’t download (for reasons unclear).

Using the viral image size is also a great option for creating unique Pinterest pins that can help get your Pinterest account more traffic.

FotoFlexer

This free image editor is online as well. It has a robust set of features and lets you upload a photo from your computer as well as get your photos from a variety of online sources, including Facebook, Flickr, and SmugMug. Once you have chosen your photo, you can begin to make edits, which include the ability to fix red eye, smooth wrinkles, add glitter text and stickers, or even a border. There are also a wide selection of effects (or filters, to the Instagrammers) to add to the photo.

There is even a Geek section, which allows you to use Smart Resize, Smart Recolor, and the Morph feature. Because of its fun stickers and actual photo editing features, FotoFlexer is a great choice for creating viral images with text or just retouching a few images that need help with coloration or red-eye.

GIMP

GIMP is the only downloadable program on this list, and it is most similar to Photoshop. For that reason, it is useful to have some Photoshop experience before using it. GIMP is completely free and has a variety of features, including a customizable interface, photo enhancement, and the ability to open several different kinds of photo formats, including .PSD, the default Photoshop format. GIMP is a great alternative to Photoshop and while it cannot do everything that Photoshop can, it is a great alternative, especially because it is free!

While these are just some of the copious amounts of free image editors online today, these 5 will give you a great start toward creating viral images that could help you get more traffic and views online.

How to Promote Your Guest Blog Posts on Social Media

May 10, 2013 by Kelsey

Social media and guest blogging were meant to be together– they both can increase your exposure, allow you to meet new people, and make it easy to share your ideas with the world. Whether you are the blog needing guest posts or the blogger who has posts that you would like to publish, guest blogging can be more successful if social media is involved during the entire journey.

Setting Up Expectations

Before even getting actual guest posts, be sure to set up the expectations from either the writer or the website. Besides setting up the guidelines for the content of the post itself, it is also important to iron out how social media is going to be used. Will the writer or website promote your guest post? If so, on what accounts? How many shares are they going to post? Is there a special hashtag that is going to be used? It’s also important that both sides know each other’s Twitter and Facebook profile names so they can tag one another.

It benefits both the writer and website to promote any and all guest posts– the website gets more traffic and the writer gets more exposure for both him or herself and their business or website.

Building Up Your Social Audience

Building up your social audience should always be at the forefront of your mind when it comes to social media. If you have a big following across multiple social media platforms, this can be an added incentive and benefit to your perspective guest author or publisher of your content.

For instance, if you propose a guest post, you can mention that you also have 10,000 Twitter followers. This not only lets the website know that you can increase the exposure of their website by tweeting your guest post link, but it also shows that you are an established and knowledgeable person in your industry. Including other metrics, such as your Facebook likes, Pinterest followers, and website metrics (such as pageviews per month) can also be useful to websites that are considering you as a guest writer.

On the flip side, for websites that are looking for high quality guest writer, a large platform will bring better writers (and therefore, higher quality posts). The more traffic you get, the more credible you will look to potential writers who are looking for places to submit unique content.

Building a great social audience can make a difference, no matter which side you are on.

Find Your Opportunities

In addition to increasing your credibility, social media can also be used to find guest blogging opportunities. Putting a call out on Twitter for guest bloggers or asking fans on Facebook for places to submit content can be a great way to connect with others who need content or who are writing it.

It also helps to search by keyword or hashtag via social media– #guestblogging or #writeforus might be good places to start. Set up an alert for specific hashtags or phrases and have it send you an alert as soon it appears online.

Besides searching for hashtags and phrases, you should also regularly follow businesses and individuals that are in your industry. Some may follow you back, allowing you to connect. This type of digital networking can lead to genuine connections that can create all different kinds of content opportunities.

Working With the Writer

From a website perspective, you should treat writers with respect and admiration. These writers are wanting to give you content for free, and you should be appreciative. It is easy to do this if you expectations have been declared up front. Have a unique guest blogging page or section on your website that outlines:

The types of post you are looking for
The length of the post
Whether or not the writer needs to include photos, attribution, links, etc.
The type of bio allowed, including what type and the amount of links

It is also helpful to include topic suggestions, “ideal” post examples, and places to find royalty free stock photo content (photopin.com is amazing).

Working With the Website Owner

If you are a writer needing places to distribute your content, it is important to choose websites that fall into your industry or interests. For instance, don’t ask to guest blog on a website that sells jewelry if you work for a travel app start-up. While there are some creative ways that blogs and websites of all industries can work together, it’s usually best to stick to what you know (this also makes your posts easier to promote via social media).

When you are contacting the website owner about a guest post, be sure to:

Pitch a topic for a post
Ask any follow-up questions, such as photo sources or bio length
Frequency opportunities

Website owners and writers can both greatly benefit from guest blogging. Even though it can be a time-costing endeavor, it is worth it to all parties involved, especially when social media is thrown into the mix.

To learn more about the guest blogging services that Performancing provides, please contact us.

How to Utilize Google Analytics for Social Media

April 30, 2013 by Kelsey

The recent updates to Google Analytics has made it possible for SEO professionals and webmasters to evaluate their social media presence and how it translates into actual user traffic and activity. Google Analytic’s new upgraded platform offers an exclusive social media section that wasn’t available in previous versions.

The social media section is a customized report that is located under Traffic Sources on the sidebar once a user logs into a specific website in Google Analytics. Under this report, users can track social media referrals, landing pages, trackbacks, conversions, visitors flow, plugins, and more.

Goals

To get the most out of the social media report, specific goals should already be set up for the entire website profile. Goals can be segmented by URL destination, visit duration, pages/visit, and event (such as completing a contact form or purchasing a product on the website). These metrics can all be utilized when looking at social media traffic. The Event goal type is especially useful, as it can show actual proof of how many sales come directly from social media traffic.

Once goals are set up, the social media report can display data better in a way that translates to goal completions (also sometimes known as conversions. In this case, they are called social conversions).

Social Value

Back in the social media report, after setting up goals, the report will display the chosen goal metrics, as well as a quick overview of overall visits and how many of those visits were from a social referral.

The Social Value section also shows traffic as broken down by each specific social media website, including lesser known networks, such as Tumblr and StumbleUpon. These reports can also be segmented by URLs visited and scheduled to be sent as a report every set interval (e.g. weekly, monthly, etc.)

Social Plug-In Analytics

The plug-in analytics are a great new feature of Google Analytics. According to Google, “If you have Google “+1” and Facebook “Like” buttons on your site, it’s important to know which buttons are being clicked and for which content. For example, if you publish articles on your site, you’ll want to know which articles are most commonly “liked” or shared, and from which social networks they’re being shared (for example, Google+ or Facebook). You can use this information to create more of the type of content that’s popular with your visitors. Also, if you find that some buttons are rarely used, you may wish to remove them to reduce clutter.

The Social Engagement reports allow you to see how people shared content on your site via social actions. Examples of social actions on your site that can be tracked include Google +1 button clicks, Facebook “Like” and “Send” interactions, and Del.icio.us bookmarks.”

By setting up plug-in analytics, it’s possible to get a good overview on how often social sharing buttons are used on your website. While different plugins may not always report the same social button interactions, utilizing this reporting feature in Google Analytics can give better overall information to average the reporting metrics for these social sharing reports.

Data Hub Activity

This section of the social media report deals with online discussion groups, commenting systems, blogging platforms, and other networks that allow users to discuss your website content on external websites. Basically, this section of the report is showing where users are discussing your website (provided they give a link to your website).

This is a great way to see where users are sharing your content and to get involved on those platforms, if possible. For instance, if the conversation is taking place in a commenting plug-in like Disqus, a representative of the company could log in an answer any questions from users directly on the platform where they originally asked the question.

This data can also help with advertising strategy– if a large number of users are discussing your website on another site, then it might be beneficial to advertise there if possible. It stands to reason that that advertisement will get more clicks (and possibly higher ROI) than an ad on a website that doesn’t have any current discussion about your website’s content.

Visitors Flow

The visitors flow chart is a great way to visually grasp the path that users use when getting to your website via social media. The chart provides a visual representation of the where users go after coming to a specific landing page on your website.

This chart can help you see what type of content is most interesting to your website visitors who are coming from social media, as well as what pages they are exiting your website from. This can go a long way when it comes to crafting content strategy and blog post ideas for your website, as well as published social media content.

All of these metrics can help you get the most out of utilizing Google Analytics for your social media campaigns.

What to Focus on When Implementing a Guest Blogging Strategy

April 11, 2013 by Kelsey

Guest blogging is one of the best ways to increase traffic, search engine placement, and SEO value of your website or blog. While it does take significant time and effort to find the best platforms for content, as well as organizing the writing and marketing of the posts, guest blogging will help any company or individual gain visibility, credibility, and links online. Guest blogging can also help drive a sense of community and conversation surrounding the ideas of the post itself in the comment section.

To be successful at guest blogging, there are few guidelines to ensure that posts are shared often and are driving links back to your website.

Write an Amazing Bio

The majority of blogs or websites that accept guest posts will allow writers to include a short bio at the end of their content. This bio must be carefully optimized to include the best possible information about the company and its services in the shortest amount of space. Be sure to always include a link to the company’s website, and also a few keywords surrounding the company’s products or what they offer.

In many cases, the bios can only be about 25 words, so be sure to eliminate any necessary information, while also personalizing the writer and the company.

Here’s an example:

Kelsey Jones is a writer for Performancing (hyperlink), a new media company focused on blogging, marketing, branding, and more. Follow Kelsey on Twitter (hyperlink) or read her posts on the Performancing blog (hyperlink).

Of course, not all sites will allow 3 links in the bio, but always use as many as are allowed. Great bios include call to actions that give readers options to learn more about the company or its writer.

Choose an Engaging Topic and Title

To make a splash on someone else’s site, guest post topics must be engaging and interesting. The best posts answer questions, drive controversy, share news, or teach the reader something they didn’t know before. The title of the post is what first introduces the content to readers– so it must be catchy while also giving them an immediate idea of what the post is going to be about.

Titles that do well include numbered items (such as “Five Marketing Tactics You Don’t Know About”), make people mad or curious (“Why Your SEO Strategy Sucks”), or answer a question by teaching the reader something (“The Complete Guide to Adobe Photoshop”).

Once a catchy title has been generated, the content must be just as well-written. Don’t include anything that isn’t absolutely necessary and be sure to include photos, links to support statements, and call to actions or the inspiration for change.

Tie-In What The Company Does

It is also important to tie in industry keywords or services that the company sponsoring the guest post provides. This increases the company’s credibility because they are writing in areas that they are actually working in. For instance, it doesn’t make any sense for an app developer to write a guest post about knitting. However, if they just made an app that showcases knitting patterns, then the post could be “The Best 5 Knitting Apps”, including their app (if guest posting guidelines would allow).

Just because a blog is willing to take posts doesn’t mean it is right for your company if they aren’t in your industry. It will also mean that less readers will actually click on the links in the writer bio to go to your website. While having a dofollow link on an reputable website has some benefit, the benefit for your gaming customers just isn’t going to be there on a canoeing blog.

Online and Social Sharing

When the post is published, be sure to promote it via the company’s social media accounts. This only serves to generate visibility for the post, which can lead to more site traffic and more trust from the website the guest post is published on. If a guest blogger’s content is heavily read and shared, then a website is more likely to ask them to guest blog again.

Besides social media, there are other places online to share content– email blasts with link roundups, newsletters, the company’s website, or a blog post summarizing the content with a link to the article. By promoting the content in every available outlet, you are not only benefitting by getting your posts more exposure, you are also showing your existing audience that you are reputable enough to be published on other websites.

Follow-Up

Once a post has been published, it is important to check it regularly for the first couple weeks to respond to any comments. Users appreciate having their questions answered by the actual writer of the article. The bigger the site, the most comments articles it will generate, so it is important to make sure these are answered in a timely fashion.

For posts that are extremely popular, many readers appreciate follow-up articles by the same author. So if “The Complete Guide to Adobe Photoshop” went viral, then the author could benefit from writing “The Complete Guide to Adobe InDesign.” Because the author has already set himself up as an expert in Adobe products, it only makes sense to continue writing content surrounding that software.

The Benefits of Content Marketing

April 4, 2013 by Kelsey

It has been said before that “content is king”, but when it comes to search engine optimization (SEO), this is really the case. Regular high-quality content can help websites and blogs get better rankings online and also drive more traffic to a website. In addition, it also helps companies be seen as a resource and important resource in their field or industry.

Blog Posts

Blog posts are an easy way to continuously provide a website with fresh content. Blog posts should be published on websites 2-3 per week, on a variety of topics that are related to the industry or the company’s products and services. These are easy to find if marketers read online content daily. Companies that create publishing calendars for their blog content may find that they be more productive and organized, leading to better overall content.

To get the benefit from regular blog posts, the blog must be hosted on the same domain as the content. The blog can be on a subdomain, but most users and search engines are used to finding blogs at domain.com/blog.

External Content

Providing content to other sources is another great way to get the benefits of SEO, even though it’s not on the company’s website directly. Guest blogging, press releases, testimonials, videos, and other types of content are examples that can give links to the company’s website. Besides getting links, users see companies that have a wide reach (meaning that they are published/seen in a variety a different platforms) as being more reputable than those that aren’t seen anywhere else online besides their own website.

To find places that will accept your content or mention your company, do Google searches for “guest blogging + “industry keyword”” or look at guest blogging websites like MyBlogGuest and Hullabaloo. Use these platforms to create connections with other companies and website owners to help get your content and website out there.

Social Media

Google and Bing now include personalized search results based on a user’s social network, so being active on social media, for both employees as individuals and companies, is definitely key. Websites should also have social sharing buttons on all blog posts so they can be shared online easily.

Social media shouldn’t just be a place to share your own company’s information and content, but to also be a fun resource and industry news source. Occasionally post updates about current events, holidays, fun facts, and other information that your audience will find interesting.

photo credit: See-ming Lee 李思明 SML via photopin cc

Why You Should Read RSS Feeds

March 28, 2013 by Kelsey

With the uproar over the closing of Google Reader earlier this month, it has been shown just how many people have depended on this popular RSS reader as their chosen way to read and consume content from their favorite blogs. Regularly reading blogs that appeal to your industry and personal interests is one of the best ways to stay current.

Choosing (and reading) the best blogs shouldn’t be something to hate or not look forward to. When you have chosen the right blogs, you will know because reading each day becomes enjoyable and a way to relax. This is why having a mixture of personal and professional blogs to follow mixes it up and makes it fun.

After deciding which blog to follow, sign up for a reader, like BlogLovin’ or Feedly. These two platforms are available on mobile devices as well, so you can access your content at any time, whether at home or on the metro during a long commute. Many reader services allow you to search for blogs by name to add, so you don’t have to worry about finding their RSS feed URLs.

Once this has been all set up, setting up a daily schedule to check the reader is crucial. Checking it daily will help keep you up to date and prevent too many posts from getting backed up. However, don’t let it stress you out if too many have piled up. BlogLovin’ for instance, allows users to mark all current unread posts as ‘read’, thus clearing their queue and getting it read for the next day.

Many people like reading their blog RSS reader at the beginning of each day as a way to start their day. However, there are many other places this can be done:

During lunch
On the work commute (if you aren’t the driver)
During a workout, on a machine like the treadmill or elliptical
Sitting at home watching TV
Converting to audio versions and listening during a walk or run

There are many places to consume content, it just depends on how much it is made into a priority and taking the time to get into the routine of reading each day.

The benefits of this are far-reaching. Not only will you be more educated and involved in what is happening in your industry, you will also never run out of material to share via social media and email to your audience and network. RSS readers are a great source of useful information that has many uses, both personal and for your business.

photo credit: Pensiero via photopin cc

How to Utilize Twitter Marketing Strategies

March 21, 2013 by Kelsey

Twitter is a great platform for marketing your products and services. There are a variety of options available that can make it possible to implement a variety of social media marketing tactics that will get your business and brand exposure.

Hashtags

Utilizing trending hashtags, as well as custom hashtags that are unique to your current promotions or products, can be a great way to increase engagement and exposure. However, there’s a word of caution when it comes to utilizing trending hashtags. Be sure to not make tweets cheesy and only relevant to the conversation. Tweeting something like “Our #NBA jerseys are on sale for $19.99!” is not going to get the same respect that “#NBA Trivia: The Miami Heat averages ## points per game this season.” In the latter example, you’re not only sharing something that users monitoring that hashtag will find interesting, you’re also setting yourself up as a resource for that conversation without seeming intrusive or pushing your products in users’ faces.

Sponsored Tweets

Twitter is getting ready to officially launch its advertising campaign to any Twitter accounts, which will bring a variety of features. This includes Sponsored Tweets, which are messages that are promoted on user’s Twitter newsfeeds to get the company more exposure. It also comes with analytics so you can see your campaign metrics and results. Purchasing a sponsored tweet campaign for new products can help get that immediate exposures companies are looking for.

User Campaigns

In addition, many companies also pay users to tweet messages about their company on the users’ personal accounts. There are some FTC regulations that come with this, so be sure that your company and your paid users are following all laws when implementing these types of programs. In addition, users should write their own tweets so it seems more natural.

photo credit: eclecticlibrarian via photopin cc

Are You Sharing the Right Type of Content?

March 14, 2013 by Kelsey

Sharing and promoting content that your target users are going to be interested in is key when it comes to having a successful social media strategy. It is not a good use of time and resources to post any content that users won’t find interesting or may make you or your business look unprofessional. For example, including an unrelated or uninteresting link with commentary that is full of typos isn’t going to give your audience a good impression of your company online (and sometimes, as a whole).

To find the right type of content to share, check out competitors’ pages (but do not copy them) as well as pages that you yourself find interesting as a member of the industry you are in. Sometimes being aware of what you find interesting and sharing it is all it takes to get started.

In addition, asking coworkers and online users themselves what type of content they’d like to see can be a very enlightening experience. They may have ideas or suggestions that you haven’t thought of before, or they may say they like something that you thought wasn’t popular.

To find out the best type of content that is best for your social media marketing campaigns and publishing campaign, test different types of content to see what gets the most clicks or engagement. It’s also important not to over think it. Not surprisingly, content about improving your LinkedIn profile goes over great on LinkedIn, and comics or funny news pieces can usually be popular on Facebook. Additionally, on Twitter, content that has really interesting titles, such as “5 Mistakes You’re Making While Networking” will get more interest than something like, “Common Networking Mistakes”. These are all over-arching factors to take into consideration, as well as finding more specific niche topics for your business.

When sharing content, use link shorteners that have analytics attached to them when possible (such as cli.gs or bit.ly links). This will help you track shares, clicks and referral sources from your shared social media links. This just provides even more information that makes it possible to have the most targeted social media publishing calendar that is possible.

Along with the type of content, timeliness is also important. Because social media is very focused on the now, be sure to only share content that is relevant and timely to that day. For instance, when Michael Jackson passed away, it just wouldn’t be in good taste to post a news story announcing his death two days later. Everyone already knew. It will make your business seem out of the loop and just struggling to keep up– not an image you want to promote.

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