On average, US consumers check social media 17 times a day. Most businesses are savvy enough to know that they need to shell out to place ads in newsfeeds and post their own content on networks like Instagram and Facebook to capitalize on this traffic, but it can be hard for them to understand exactly […]
It’s undeniable that blogging today is one of the most effective and powerful tools for promoting brands, products and services. But it’s not enough that a business owner or company creates a blog. There should also be an effort to further promote the blog through various avenues particularly on the web. Promoting your blog online […]
In the course of just a few years, social media marketing has skyrocketed to become the new go-to way to effectively get word out about your business without breaking the bank. However, that doesn’t mean a mere presence on Facebook and Twitter is going to get the job done. Once you start leveraging some of […]
Social media and guest blogging were meant to be together– they both can increase your exposure, allow you to meet new people, and make it easy to share your ideas with the world. Whether you are the blog needing guest posts or the blogger who has posts that you would like to publish, guest blogging […]
The recent updates to Google Analytics has made it possible for SEO professionals and webmasters to evaluate their social media presence and how it translates into actual user traffic and activity. Google Analytic’s new upgraded platform offers an exclusive social media section that wasn’t available in previous versions. The social media section is a customized […]
With the uproar over the closing of Google Reader earlier this month, it has been shown just how many people have depended on this popular RSS reader as their chosen way to read and consume content from their favorite blogs. Regularly reading blogs that appeal to your industry and personal interests is one of the […]
Twitter is a great platform for marketing your products and services. There are a variety of options available that can make it possible to implement a variety of social media marketing tactics that will get your business and brand exposure. Hashtags Utilizing trending hashtags, as well as custom hashtags that are unique to your current […]
Sharing and promoting content that your target users are going to be interested in is key when it comes to having a successful social media strategy. It is not a good use of time and resources to post any content that users won’t find interesting or may make you or your business look unprofessional. For […]