Subfolders vs Subdomains – Which Should You Use?

The organizational structure of your website can affect your search engine ranking in a significant way. Though John Mueller of Google says that subdomains and subdirectories don’t matter much when considering how Google indexes and ranks your website, there is evidence that one is superior to the other for SEO. Using the right architecture for […]

Getting Ahead of SEO Algorithm Tweaks By Offering a Better User Experience

Instead of waiting for a new SEO change to take effect, get ahead of the curve by offering a better user experience now. A focus on improving certain aspects of your site will ensure that you don’t drop down in the search results when new changes are rolled out, which means that you’ll still be […]

6 Link Building Tips For Local SEO

If you are looking to get into the crucial local ‘3-pack’ on Google then you are going to need not just great reviews and feedback from the locals but also excellent links. Here’s 6 tips on how to get them.

Identifying Traffic Drop Causes

It’s the situation that every webmaster or SEO person dreads, they login to their Google Analytics account only to see that their traffic has nose dived into oblivion. Now is not the time for panicking though! Websites and how they acquire traffic are a lot more complex than they used to be so finding the […]

5 Old (But Still Relevant) Content and Link Building Strategies….And 1 New One

Infographics still work….sort of Infographics started to gain traction around 2010 and then saw an explosion across the web for the next 2 years as they grew in popularity. As with all new content and link building strategies SEO and marketing firms were all over them like a bad rash until Google stepped in (as […]

What to Focus on When Implementing a Guest Blogging Strategy

Guest blogging is one of the best ways to increase traffic, search engine placement, and SEO value of your website or blog. While it does take significant time and effort to find the best platforms for content, as well as organizing the writing and marketing of the posts, guest blogging will help any company or […]

content marketing

The Benefits of Content Marketing

It has been said before that “content is king”, but when it comes to search engine optimization (SEO), this is really the case. Regular high-quality content can help websites and blogs get better rankings online and also drive more traffic to a website. In addition, it also helps companies be seen as a resource and […]

importance of rss reader

Why You Should Read RSS Feeds

With the uproar over the closing of Google Reader earlier this month, it has been shown just how many people have depended on this popular RSS reader as their chosen way to read and consume content from their favorite blogs. Regularly reading blogs that appeal to your industry and personal interests is one of the […]