We are all familiar with the expression “Nice guys finish last”. The basic idea is that if you’re a nice person, working to avoid conflict and make other people happy as well as yourself, that the people without such concerns will kick and elbow their way past you, leaving them in the dust. In short, […]
When Google first launched panda in 2011, its main aim was to degrade the many websites that have been rated with poor user experience. The launch saw a significant impact of the search results of 11.8% of the sites in Google’s index. In July 24th 2012, Google announced that they pushed out the Panda 3.9 […]
If you didn’t already know that it wasn’t a good idea to plagiarize content on the Web, you missed a lot of reasons to not do it. Not only is it ethically dubious, almost always illegal and prone to serious duplicate content penalties from Google, but it’s also a quick ways to make enemies of […]
Oftentimes the reason a website is for sale is because there are problems with the site. In the majority of cases, these problems are related to search engine optimization (SEO). Many new website owners see solving a few SEO issues as something that can be done quickly, but this is usually not the case when […]
Both Bing and Google are now using social media activity to help shape and determine search engine results pages (SERPs). This is based off the notion that a user will be more interested in seeing content that their friends and others in their social network have already shared or read versus content that hasn’t been […]
A keyword is a word or phrase entered in a search engine query, such as Google or Bing, to get information on specific topics. To develop a keyword strategy you can use what the consumer searches for by optimizing your website around keywords that are relevant to your business. It can be difficult to know […]
Search engines are able to crawl Twitter biography fields and the basic information of most Facebook Pages, so it is important to make sure all these fields are completely filled out in order to be better found by current and potential customers. Additionally, once these are set up, they must also be maintained to address […]
Link building is an important part of any SEO campaign. Building links has the effect of sending our websites direct traffic, while at the same time signalling Google that our website is important. The latter leads to increased crawl rate, and optimally increased rankings. In nutrition, we realize that overall health and fat loss is […]