If you didn’t already know that it wasn’t a good idea to plagiarize content on the Web, you missed a lot of reasons to not do it. Not only is it ethically dubious, almost always illegal and prone to serious duplicate content penalties from Google, but it’s also a quick ways to make enemies of […]
Oftentimes the reason a website is for sale is because there are problems with the site. In the majority of cases, these problems are related to search engine optimization (SEO). Many new website owners see solving a few SEO issues as something that can be done quickly, but this is usually not the case when […]
Both Bing and Google are now using social media activity to help shape and determine search engine results pages (SERPs). This is based off the notion that a user will be more interested in seeing content that their friends and others in their social network have already shared or read versus content that hasn’t been […]
A keyword is a word or phrase entered in a search engine query, such as Google or Bing, to get information on specific topics. To develop a keyword strategy you can use what the consumer searches for by optimizing your website around keywords that are relevant to your business. It can be difficult to know […]
Search engines are able to crawl Twitter biography fields and the basic information of most Facebook Pages, so it is important to make sure all these fields are completely filled out in order to be better found by current and potential customers. Additionally, once these are set up, they must also be maintained to address […]
Link building is an important part of any SEO campaign. Building links has the effect of sending our websites direct traffic, while at the same time signalling Google that our website is important. The latter leads to increased crawl rate, and optimally increased rankings. In nutrition, we realize that overall health and fat loss is […]
Pinterest is one of the fastest-growing top ten social media networking sites currently, and has set itself up to become a major player in social media marketing strategy for many businesses. If your business has an e-commerce site or blog utilizing galleries or featured images, it may benefit from the creation of a Pinterest profile […]
Links, and in particular one-way links, have always been thought to be one of the top metrics that search engine web sites look for when ranking websites. Although the spirit of linking to another website is to show a tacit recommendation for that website, there are many ways in which this metric can be exploited. […]
The first step in any successful search engine optimization campaign should be to consider your target market. What products and services do you sell? What sets you apart from your competitors? Why should people shop online with you? These questions help you to build up a picture of those who are likely to buy your […]
Panda is not all about content. Since Panda came about and kung fu kicked everyone’s poor quality websites down the search results, all people are shouting is that ‘content is king’. No, not true. You, the person handling the overall SEO campaign, is king. The content is just part of the overall picture and really, […]