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How to Do Internal Linking the Right Way

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Internal Linking and SEO Best Practices

One of the great things about raising your visibility through search engine optimization is that you can get a lot of link juice with a few simple changes to how your produce and present your content. One well-known way of improving your SEO is through external links from relevant, popular sites that point to your content. A method of improving your SEO that’s a little less understood is internal linking and its many benefits. If you aren’t including internal links in your webpages, you’re losing out on what could be a substantial boost in your Google rank. [Read more…] about How to Do Internal Linking the Right Way

How to Turn Your Employees Into Powerful Brand Advocates

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Established businesses leverage all sorts of brand advocates, from influential bloggers to social media celebrities. By leveraging the social reach of these individuals, you can effectively raise awareness and trust in your brand. However, most businesses tend to overlook the best prospective advocates; even though they are right under their noses. [Read more…] about How to Turn Your Employees Into Powerful Brand Advocates

Stop Letting Visitors Slip Through Your Fingers By Implementing These Conversion Tips

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Converting your website visitors is one of the most important steps in turning them from someone who is just browsing your site into a lead and then to a customer and finally into a returning customer. Just getting your site up and running with content on it and ranking in the SERPs does not guarantee that people coming to your pages are going to hand over those crucial and sort after contact details. [Read more…] about Stop Letting Visitors Slip Through Your Fingers By Implementing These Conversion Tips

How Can Web Analytics Help You?

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Every successful endeavor follows a certain progression. It all begins when the idea is born. As the idea takes root, details and roadmaps follow. At a certain point, when the idea is converted into something tangible, feedback and evaluation always comes into play. That is, if you want to make sure that your undertaking achieves its goals.

web analytics

Whether you’re talking about a simple blog or an e-commerce platform, you cannot get away from the importance of getting feedback and evaluating what you are doing. Unless you don’t really care if you are successful or not.

In the online realm, there are many ways of gaining feedback, and one of the most effective tools is web analytics. You might not put much thought into how web analytics tools have evolved as we know them today, but these tools have been around since the early 90s – pretty much a few years after the world wide web itself was born. For sure, those pioneers had an idea of the path they were taking, and thanks to them, today, the average person can take advantage of web analytics. [Read more…] about How Can Web Analytics Help You?

Are You Sharing the Right Type of Content?

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social media content

Sharing and promoting content that your target users are going to be interested in is key when it comes to having a successful social media strategy. It is not a good use of time and resources to post any content that users won’t find interesting or may make you or your business look unprofessional. For example, including an unrelated or uninteresting link with commentary that is full of typos isn’t going to give your audience a good impression of your company online (and sometimes, as a whole).

 

To find the right type of content to share, check out competitors’ pages (but do not copy them) as well as pages that you yourself find interesting as a member of the industry you are in. Sometimes being aware of what you find interesting and sharing it is all it takes to get started.

 

In addition, asking coworkers and online users themselves what type of content they’d like to see can be a very enlightening experience. They may have ideas or suggestions that you haven’t thought of before, or they may say they like something that you thought wasn’t popular.

 

To find out the best type of content that is best for your social media marketing campaigns and publishing campaign, test different types of content to see what gets the most clicks or engagement. It’s also important not to over think it. Not surprisingly, content about improving your LinkedIn profile goes over great on LinkedIn, and comics or funny news pieces can usually be popular on Facebook. Additionally, on Twitter, content that has really interesting titles, such as “5 Mistakes You’re Making While Networking” will get more interest than something like, “Common Networking Mistakes”.  These are all over-arching factors to take into consideration, as well as finding more specific niche topics for your business.

 

When sharing content, use link shorteners that have analytics attached to them when possible (such as cli.gs or bit.ly links). This will help you track shares, clicks and referral sources from your shared social media links. This just provides even more information that makes it possible to have the most targeted social media publishing calendar that is possible.

 

Along with the type of content, timeliness is also important. Because social media is very focused on the now, be sure to only share content that is relevant and timely to that day. For instance, when Michael Jackson passed away, it just wouldn’t be in good taste to post a news story announcing his death two days later. Everyone already knew. It will make your business seem out of the loop and just struggling to keep up– not an image you want to promote.

 

How to Make Online Marketing Fun; Not Tedious

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The world of online marketing is becoming larger and larger as more and more people are beginning to realize the opportunity the Internet has to offer a company. This had led to many company owners to put a great deal of effort into online marketing campaigns, opened up jobs for those specializing in online marketing, and caused many online-only companies to emerge. The only problem—online marketing isn’t always the most fun.

No job is ever fun all the time, but those who find themselves in any given field are usually able to find the good every once and a while. However, this isn’t always the case with online marketing because the field is still fairly new. Company owners are finding themselves having to make extra time for online marketing, and there are quite a few things that can get stressful—countless data and analytics, unpredictable results and changes, intense competition, etc. This then begs the inevitable question: How can I make this job a little more fun and a little bit less “I think I’m going crazy?”

[Read more…] about How to Make Online Marketing Fun; Not Tedious

How Google’s New EMD Update Ruined My Life

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Every new update from Google bring the bad news to thousands of internet marketers. One of my internet marketing passion was searching for the exact domain name with good search volume, rank it by doing some SEOs & then make money by placing AdSense ads on this.

I was having more than 20 exact match domain (EMD) sites which were ranking better in Google & making me more than $1500 per month. Life was going cool until 28th September 2012 but suddenly I found many of my EMD sites (more than 15) were not ranking any more on the first page. Initially I was under impression that its a usual Google dance but when none of my domain returned to the previous rank then I thought there is really some problem. [Read more…] about How Google’s New EMD Update Ruined My Life

Google Keeps SEOs on Their Toes

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When Google first launched panda in 2011, its main aim was to degrade the many websites that have been rated with poor user experience. The launch saw a significant impact of the search results of 11.8% of the sites in Google’s index. In July 24th 2012, Google announced that they pushed out the Panda 3.9 refresh. By this time, there were rumors circulating on the net, that Google was about to do a panda refresh. However, Google denied rumors of a Panda update. Google stated that the new update had impacted 1%of search results which is significant. However it is not so remarkable, compared to the higher percentage seen when Google first launched Panda or when Panda was introduced in Korea and Japan and the impact on search results were 5% of all indexed sites. [Read more…] about Google Keeps SEOs on Their Toes