How Social Media Involvement Can Help Your Company’s SEO Efforts

Both Bing and Google are now using social media activity to help shape and determine search engine results pages (SERPs). This is based off the notion that a user will be more interested in seeing content that their friends and others in their social network have already shared or read versus content that hasn’t been […]

The Best Free iPhone Applications for Social Media Marketing

More and more consultants and professionals in the internet and social media marketing realm are using their smartphones (especially the Apple iPhone) to stay connected and maintain their online presence. There are several social media marketing applications available for the iPhone for free that can allow a social media marketing consultant or professional to stay […]

How to Create Search Engine Optimized Facebook and Twitter Profiles

Search engines are able to crawl Twitter biography fields and the basic information of most Facebook Pages, so it is important to make sure all these fields are completely filled out in order to be better found by current and potential customers. Additionally, once these are set up, they must also be maintained ┬áto address […]

Lowe's Pinterest Marketing Board

How to Set Up Your Business on Pinterest

Pinterest is one of the fastest-growing top ten social media networking sites currently, and has set itself up to become a major player in social media marketing strategy for many businesses. If your business has an e-commerce site or blog utilizing galleries or featured images, it may benefit from the creation of a Pinterest profile […]