Both Bing and Google are now using social media activity to help shape and determine search engine results pages (SERPs). This is based off the notion that a user will be more interested in seeing content that their friends and others in their social network have already shared or read versus content that hasn’t been accessed by anyone in their circle.
Because of this, companies need to get more proactive on a positive, community-driven social media strategy that can help drive engagement and promote user activity via social media.
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