This is a guest blog by Loren Baker, the SVP of Online PR at BlueGlass Interactive, a full service online marketing agency, and is a professional blogger & creator of Search Engine Journal, an AdAge Top 10 ranked marketing blog.
One of the most important things you will do as a blogger is create content. The more content you have, the more opportunities you have to be seen by the search engines and by your readers. That will give you a base flow of traffic. The more base traffic you have, the more likely it is that you will get links to your site. The more links you have, the better you will rank on the search engines. Starting and maintaining this continuous cycle is one of the most effective ways that you can improve your site’s success. Whether you are an established blogger, or planning a new blog, generating ideas for that content can be pretty difficult, however. There are some great free tools that will help you come up with things to say.
Search Engine Optimization often is a difficult topic and not every blogger agrees that much time should be spend at it but too often people discussing the topic do not know what it all entails. So we sat down and created a What is SEO? infographic. The graphic covers all basics of SEO and explains […]
The blog SEO is nothing to go mad about: essentially there are just a few tweaks needed to make sure the blog post is search-friendly enough to go live. A couple of weeks ago I shared a blog post SEO checklist – it only has 5 points in it – but if you frequently feature […]
If you’re a blogger on the go, you might know that WordPress is available for a number of mobile devices including iPhone, iPad and BlackBerry. SplashPress Media’s Darnell Clayton discusses the Blackberry edition at Blog Herald. I’ll be covering the iPhone and iPad versions in the future. (The simple summary is that the iPad-specific version […]
An interesting article over at Promotion World declares why search engine traffic is not vital to blogs, outlining the strategies bloggers should already be using to drive traffic and, eventually, loyal readers to their blog. At first I jumped to a conclusion, thinking that the author (TJ Philpott) was saying that search engine ranking and […]
If you’re anything like me, you don’t have much free time to blog. Many of us just don’t have the time to spend four hours a day blogging. We’ve got the day job, family, social life, and other things taking up our time. So anything that can really help improve our blog without spending too […]
I like to keep things simple when it comes to building quality links. If you make link building too complicated, you can often over analyze and overthink things that you don’t get much done. Most of my quality links have come from applying these two simple principles. Connecting I like what Aaron Wall at SEO […]
One of the misconceptions many bloggers have about SEO is the more links, the better. This statement is misleading because not all links are created equal. As I do SEO work for Performancing Services, I often come across sites with a low number of links doing well on the search engines. These sites outrank their […]