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5 Ways To Write Blogs Outside of the Box

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Blogging is frequently derided as a hack’s sport: a dumping ground for navel-gazing anecdotes that contribute little but clutter to the digital landscape. However, like any other art form, the quality of the blog is as dependent on the writer’s dedication to the craft as his or her chosen subject matter. Distinguishing your blog from the average WordPress blurb comes down to understanding the five different ways to “write outside the box.”

1. Structure
Structure may sound simple. After all, what do you need aside from an intro, a middle, and an end? The truth is that the structure of each blog post must be fashioned to clearly communicate an idea to the reader. Many blog posts start strong but get lost in the middle. [Read more…] about 5 Ways To Write Blogs Outside of the Box

Guarding Your Online Reputation

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Doing business online does not only include taking the steps in making your business and/or blog profitable, it also entails assuring that the reputation that you portray, especially to millions of internet users, is credible. Putting up a business online easy, especially if the owner thinks that all it takes is a good and updated website. The hard part though, is keeping it free from negative reviews and nasty blog comments by random people. And unfortunately, not everyone is aware that this can be prevented. Consequently, the image of their business is compromised.

The online world is practically controlled by its users. And business-wise, this could mean that if an entrepreneur doesn’t have a control over his branding, then his online competitors are free to control it. [Read more…] about Guarding Your Online Reputation

The Pros and Cons of Article Marketing

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Article marketing is a lot like writing a press release. You write an article about the field in which you specialize, make it available for publishing by other Web sites and publications and, hopefully, garner attention and business when others publish it. How will people know where the article came from? Just like in a press release, there’s a “resource box” (essentially a biography with a link back to your site) which should be attached to each article no matter where it’s published. If readers find your article useful, they can click back to your site and learn more about you and your business. [Read more…] about The Pros and Cons of Article Marketing

Staging Your Blog to Attract Advertisers

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Note: The post is meant for attracting advertisers or sponsors, and it’s not about selling links to SEO guys or link brokers.

Everybody knows that the well reputed blogs have their own following, and unique content is appreciated by both readers and (more importantly) the search engines, which means a blog happens to be one of the best online platforms to place ads as compared to any other kind of websites, and smart advertisers are fully aware of this little perk. Therefore, the first thing bloggers need to do (at least those who are doing it for money) after having established a blog and its readership, is to stage their blog for attracting advertisers. The better the blog is, the better the prospects of you getting one of those lucrative offers. However, not all quality blogs manage to catch the attention of the advertisers, on the other hand some pretty mediocre ones manage to exert a pull on advertisers. Have you ever wondered that how come these second tier blogs end up with more ads than your blog which is far more superior, both in terms of content and quality?

Almost certainly, the problem lies in your staging skills.

What exactly is Blog Staging?

For those who haven’t heard the term, I’ve borrowed this term from the real estate sector, where home staging happens to be a well known ploy. Home staging is the process in which someone makes small improvements to their properties to attract and get better offers from the buyers. Now, that is a little over simplified explanation but hopefully, you have got the idea? Going by the same logic, blog staging is all about setting up your blog to act as a magnet for advertisers. And remember, whilst home staging can be a little thorny for an amateur, blog staging is relatively easier and you don’t need to hire some professional to do the job.

1. Prop up your advertising space:

Ideally your theme should be supporting some advertising space and banners by default, and you can start your staging from placing some captivating graphics or text to catch the attention of advertisers. Do not just stop at placing the default image that says “Advertise Here”. Set up a separate page with the details and pricing plans, and clicking on that image should take the prospective advertisers to that page where you have explained the advertising options for businesses that will be interested in offering some products or services to your readers. Jot down a compelling marketing copy for this page that emphasizes on the number of visitors and the fact that the majority of these visitors are looking for the information or resources related to the their business (which is of course the main theme of your blog), and how advertising at your blog will provide maximum exposure to their business. You can also use some charts, comparisons, and statistics to prove that this targeted marketing will be far more rewarding as compared to other advertising options. [Read more…] about Staging Your Blog to Attract Advertisers

20 Unconventional Ways To Spice Up Your Blog

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Blogging has revolutionized the internet in a way that few other trends have been able to accomplish. Millions and millions of people have found an outlet for their writing and opinions. Anyone who can use a keyboard can literally have their own blog, their own journal up within literally three minutes of reading this article. It is really that easy. Then why are most blogs drearier than a Miley Cyrus concert? Why aren’t there more of creative writers that make the world stand up and take notice of what they have to say? If you have been around the internet blogosphere, then you have invariably stumbled upon those “me-too” blogs that are basically nothing else than online journals of every excruciating detail in the bloggers’ life. Things like what they had for lunch, what time they woke up, what they watched on TV etc. routinely find their way into blogs. The trouble is, no one other than the writer themselves really cares about these things. [Read more…] about 20 Unconventional Ways To Spice Up Your Blog

Why Bloggers Should Ditch the List Format

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I know what you’re thinking. The list is a mainstay of blog writing. You see it on nearly every blog in existence. Heck, some blogs ONLY use the list format. And to demonstrate how firmly entrenched the list formatted blog entry is in the blogosphere, I myself was about to title this post “5 Reasons Why Bloggers Should Ditch the List Format” before I realized the irony. But if lists are so popular, why would any blogger in their right minds advise against it?

Well for starters, there are millions upon millions of blogs out there, each vying for their own plot of readers. In fact, a Blog Herald article noted recently that the task of counting how many blogs are out there is virtually impossible. [Read more…] about Why Bloggers Should Ditch the List Format

Importance of Credibility in Blogging

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Have you ever thought why you are not able to generate any sales from your affiliate campaigns, whereas the other marketer (blogger) is generating thousands of dollars by promoting same products? How your competitor blogger is able to earn much more with same amount of traffic? Well, these are the common questions that arise in the mind of every blogger who wants to monetize his blog.

The most important thing (quality) one needs to be successful online and sadly which most of the bloggers don’t have is credibility. You must have to establish yourself as a credible source in your niche to be successful, either online or in the real world. And, in the current scenario, when thousands of blogs are being created every day and internet is filled with scams and poor quality products, having credibility in the online world becomes lot more important than ever before. [Read more…] about Importance of Credibility in Blogging

Search Engine History

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Nowadays we take the existence of search engines, especially Google (and Bing) as normal and for many among us a life without Google would be hard to imagine. Whether it is because they are not older than 20 yet and have grown up in a world dominated by technology and the internet, or because they are baby boomers, probably having taken out more than one credit loan over the last two decades.

Let’s face it: search engines are everywhere nowadays and have become an integral part of our life, invading our space ever more. Whether it is web surfing the web on your computer, browsing with your smartphone or even looking for directions online. Google and co. are the starting point for many users online. But how did it come this far and how did search engines evolve over the last two decades? We looked at the history of the crawlers and if you thought there was only Google, Yahoo and Bing this infographic will show you how wrong you are. For the internet nerds among us, let this infographic take you on a trip down memory lane.

Sadly the complexity and huge number of search engines made it impossible to include every single search engine available. Huge thanks to the awesome team at Infographiclabs for this analysis of the search engine history.