Bloggers that cover topics within your business’ industry can be a great untapped resource when it comes to promoting your social media presence to your target market. Some bloggers may be willing to post company-sponsored giveaways and guest posts on their blogs. These two options can help a company reach people who are interested in […]
The way that giveaways are managed via social media versus other mediums, like paper entries, text to win campaigns, or other methods. There are several things that need to be taken into consideration, including legalities and the established guidelines that Twitter and Facebook have established for promotions held on their social platforms. Facebook Guidelines Legal […]
Incorporating a blog within any small to large organization’s website can be one of the most important decisions that could be made. Blogs are extremely effective for driving sales, web traffic, building brand awareness and strengthening relationships with customers. However, corporate blogging can be somewhat different from a regular personal blog due to differences in […]
An interesting article over at Promotion World declares why search engine traffic is not vital to blogs, outlining the strategies bloggers should already be using to drive traffic and, eventually, loyal readers to their blog. At first I jumped to a conclusion, thinking that the author (TJ Philpott) was saying that search engine ranking and […]
Recently, I was working with someone that considers themselves an expert in social media marketing, SEO, and other popular terms these days for promoting a site and getting it some traffic. The person ran their ideas past me, and there were two things I quickly noticed. The first was that they had probably read some […]