Incorporating a blog within any small to large
organization’s website can be one of the most important decisions that could be made. Blogs are extremely effective for driving sales, web traffic, building brand awareness and strengthening relationships with customers. However, corporate blogging can be somewhat different from a regular personal blog due to differences in goals and audience but at the same time there are techniques that are guaranteed to produce results whatever the goals may be.
Let’s discuss what readers of corporate blogs are looking for and what elements will keep them coming back for more and even make a purchase.
Its Not Only About Self Promotion
Traditional advertising focuses on promoting how wonderful a company’s products are. We are constantly bombarded by these ads over the television and personally, I have become immune to every single one of them. I have never purchased an item based on just flat out promotion except for that once in a while awesome never before seen product. Also, technology has made it possible to skip advertisements so we might need to move away from television ads and find more unique and dynamic methods.
This type of advertising and self promotion will not work for blogging if you’re considering to move the same old strategy there. Its fine to have a post on new products, deals and freebies occasionally but it should not be the essence of your blog.
Connecting With Readers’ Experiences
If you take note, the most entertaining conversations are the ones that you can relate to and recall your own personal experiences. Usually, any product or service that a company sells, is created to solve problems or provide for particular needs. Find ways to connect with your readers’ experiences that will lead them to say, “Wow, that is so true!” Or “I never realized I had that problem.” As you begin to connect and provide the means for them to reconnect like allowing comments and using a real human presence to maintain and write for your blog, you will find that you quickly become an authority in your niche and receive more long-lasting customers.
What Do Your Readers Want?
Customers want products from companies that truly understand their needs and can provide services that are useful for their personal experiences. For example, if you sell cars and/or parts, you may want to have a blog like Caradvice.com.au. This website provides all types of useful information ranging from product reviews, recommendations, tips, tricks and general car advice. I can imagine myself making a killing in vehicle related sales if I had a blog like that. Imagine what an interactive online presence like this can do for your business.
So, the most effective strategy is simply connecting with your readers by blogging about experiences they can relate to. Capture their hearts and gain the trust of your readers by providing timely useful advice, open the doorway for feedback and questions, have a dedicated human presence on your blog that customers can relate to on a ‘first name’ basis and don’t make things too rigid, use customer complaints and difficulties as a guide for writing future posts and you will steadily become an online leader in your industry and customer and brand loyalty will improve.
If your company’s website does not have a blog, now is the time to start exploring what you can offer your online audience and have your web developer get to work. If you want more loyal customers then blogging is the easiest way to get started and cater to the new age.
If you already have a company blog, how has it helped your business and what have you learned about your customers and prospects? We would love to hear from you.
Author: Robyn-Dale Samuda
Robyn-Dale Samuda is a Web Developer & is owner of Creative Engine Limited, a Website Development and IT Consultation Firm and SocialDasher, a New Media Agency and has started a new campaign of love poetry. He has a passion for the web and helping clients achieve more online.