Believe it or not, real-world, in-person marketing, which may include booths, physical advertising (as in signs or banners), or demonstrations make it easy to tie in social media marketing efforts. By making your social media presence known to potential customers at your in-person event, it is possible to get a more involved online community that […]
You’ve got a business, you want to increase your sales (duh!) and you want a larger Internet presence and market share. In the old days, you know, circa 1992, you could put an ad in the local paper, you could run an ad on television (1 minute = $$$) or you could try radio (1 […]
Facebook can be a great place to promote upcoming events, whether they are sales, concerts, meetings, conferences, or other meetings. They can receive a lot of exposure quickly, especially because events are easy to share on users’ Facebook profiles, and they can also RSVP and invite their friends. Beyond creating an event on a business […]
PPC, short for pay-per-click is usually the go-to paid online advertising strategy for companies wishing to get a foothold on their online presence. However, depending on a business’ industry, PPC can get very competitive and extremely costly. Instead of relying on PPC, it may be worthwhile to try other innovative online advertising strategies that may […]
Social media advertising can be a great way to reach customers in a medium where a large majority are very active; logging on almost every day (and some for multiple times per day). It allows businesses and organizations to reach customers in a way they might not be able to otherwise. For instance, a user […]
The 2012 Summer Olympics is just around the corner, and there are several different ways that company can embrace this popular worldwide event to tie it in with their current products or marketing campaigns. However, before starting an Olympics-type campaign, it is important to pay attention to copyright and trademark issues. For example, in most […]
Blog commenting is one of the most effective methods of increasing your brand awareness, attracting visitors to your blog and learning from the best bloggers in the field; thus helping you to fully grasp what your niche wants and needs. Its a blogger’s special tool for launching an effective advertising campaign and the only thing […]
Incorporating a blog within any small to large organization’s website can be one of the most important decisions that could be made. Blogs are extremely effective for driving sales, web traffic, building brand awareness and strengthening relationships with customers. However, corporate blogging can be somewhat different from a regular personal blog due to differences in […]