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How to Get Your Content Shared Via Social Media

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content sharing via social media

Many companies and bloggers create content with the hopes of it going viral– that is, having it shared with thousands (if not millions) of online users around the country and the world. However, the so-called mystery of how to make content popular on social media sites and otherwise continues to be something to be solved. However, if a writer follows these guidelines, they are much more likely to have their content be shared via social media.

Make it Interesting

Content is successful only when it either answers a question for several users or entertains almost anyone who reads it. There is something to be said for content that is high-quality and content that is just there to fulfill a weekly blog post allotment. Forgo regular “fluffer” content for appealing and engaging content to make your linking ratio much more higher per post.

Make it Linkbait

This is similar to the guideline above, but there are certain types and formats of content that are much more successful online. These include top 10 lists, infographics, cartoons, tie-ins to current internet memes, mixed media posts, free widgets, and more. However, it is important to note that even though linkbait is content that is created solely for the purpose of going viral, it definitely still needs to be high quality and not something that is forced.

Make it Shareable

Offer several opportunities to share content for the readers. Include easy sharing buttons at the top and bottom or scrolling side of the content and check them regularly to ensure that they are always working (occasionally free social sharing plugins tend to be buggy at times). Besides offering sharing links to the top social networking sites like Pinterest, Google+, Facebook, Twitter, and LinkedIn, including buttons to print and email the content also offers additional opportunities for sharing.

Make it Graphic Heavy

Content that is broken up with photos, clip art, illustrations, or infographics further supporting or describing the text can help keep a reader’s interest. It makes the content more visually appealing overall without relying on the content alone. Additionally, graphics make content easier to share on social media sites like Pinterest and Facebook that offer an image preview of the posted links.

Getting your content shared on social media takes more than luck. It takes preparation, great writing, and an interest in sharing information rather than focusing on traffic. Making the quality of the content a higher priority than getting traffic usually achieves both traffic and loyal readers.


How to Incorporate E-Books Into Your Social Media Marketing Strategy

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Ebooks incorporated into social media marketing

E-books are PDF books that are usually 25-100 pages long. They can either be structured like white papers or more like actual published books. Most e-books share information or teach readers an important skill or strategy. For instance, an internet marketing company may publish marketing e-books entitled, “How to Market Your Business on Pinterest” or “Successful Content Marketing Strategies”.

Though time consuming, e-books can be a great way to both establish credibility while also providing education to current and potential clients. E-books can also help combine content, social media, and viral marketing strategies to create brand awareness and bring traffic to the company website.

Getting an e-book written isn’t difficult if the resources are available. Either an employee (or team of employees) can be tasked with the creation, or it can be sent out as a project to an educated freelance writer who has direct experience in the area. Companies can expect to pay freelancers in one of three ways– a rate by the page, by the word, or a set rate for the entire project. Oftentimes, choosing a rate by the hour isn’t recommended, as it’s harder to track.

Once the e-book is written, it can be implemented as part of a viral (linkbait) and social media marketing strategy. It can be shared via email to an existing customer database, and then posted on the company’s website & blog, as well as social media marketing channels.

To access the e-book PDF, most companies require a user’s name and email address so they can be added to the email and prospect list. Oftentimes, marketers will ask for certain demographic information as well, such as job role, company size, and goals in the applicable area.

Why e-books do so well when shared via blogs and social media is the idea of getting something for nothing, meaning a free e-book filled with information holds a lot more intrinsic value than one that users need to pay for.  The opportunity for instantaneous download is also a big draw; users don’t have to wait for their book to come into the mail. Instantaneous results work well with social media, as networking streams are constantly updating with fresh, new information. An average social media user’s attention span continues to dwindle as people are used to getting information fast and as often as they want.

To make an e-book successful via social media marketing, be sure to focus on language and the continuous growth of the company’s social community.

 

The Complete Guide to Search Engine Optimization and Social Media Marketing

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Search Engine Optimization often is a difficult topic and not every blogger agrees that much time should be spend at it but too often people discussing the topic do not know what it all entails. So we sat down and created a What is SEO? infographic.

The graphic covers all basics of SEO and explains the different components of search engine optimisation: link infrastructure, keywords, social media campaigns, PPC and linkbait.

[Read more…] about The Complete Guide to Search Engine Optimization and Social Media Marketing