Relationship Marketing: What It Is And Why You Need It

It seems that every year a new handful of hyped up marketing techniques become the latest craze. That is in addition to older classics of the web such as SEO, which are still a staple today despite the changes made in search engines to curtail abuse in the area. In the end, it is best […]

The Skill Set of a Search Engine Optimisation Specialist

Most jobs in the majority of industries require a specific skill set. Actors need to be able to act, while particle physicists require a scientific, analytical mind. Brick layers need to be able to work outdoors, but also think logically and artists must, for the most part, be able to draw. But what about a […]

The Killer Is Dead – Stop Using Absolutes in Blog Posts

You’ve heard it before. SEO is dead. X service is a Facebook, Twitter, or Google killer. And here we are, multiple years after each of these things have been said, over, over, and over again, and none of the above things have happened. Surely, some things have been killers of other things, and it’s been […]

Best Tools for Brainstorming Content Ideas

This is a guest blog by Loren Baker, the SVP of Online PR at BlueGlass Interactive, a full service online marketing agency, and is a professional blogger & creator of Search Engine Journal, an AdAge Top 10 ranked marketing blog.

One of the most important things you will do as a blogger is create content. The more content you have, the more opportunities you have to be seen by the search engines and by your readers. That will give you a base flow of traffic. The more base traffic you have, the more likely it is that you will get links to your site. The more links you have, the better you will rank on the search engines. Starting and maintaining this continuous cycle is one of the most effective ways that you can improve your site’s success. Whether you are an established blogger, or planning a new blog, generating ideas for that content can be pretty difficult, however. There are some great free tools that will help you come up with things to say.

The Complete Guide to Search Engine Optimization and Social Media Marketing

Search Engine Optimization often is a difficult topic and not every blogger agrees that much time should be spend at it but too often people discussing the topic do not know what it all entails. So we sat down and created a What is SEO? infographic. The graphic covers all basics of SEO and explains […]

How to Help Your Guest Authors in Their SEO Efforts

The blog SEO is nothing to go mad about: essentially there are just a few tweaks needed to make sure the blog post is search-friendly enough to go live. A couple of weeks ago I shared a blog post SEO checklist – it only has 5 points in it – but if you frequently feature […]

Performancing Blogosphere Roundup – May 26, 2010

If you’re a blogger on the go, you might know that WordPress is available for a number of mobile devices including iPhone, iPad and BlackBerry. SplashPress Media’s Darnell Clayton discusses the Blackberry edition at Blog Herald. I’ll be covering the iPhone and iPad versions in the future. (The simple summary is that the iPad-specific version […]

Blog marketing: Do social networks outrank search engines?

An interesting article over at Promotion World declares why search engine traffic is not vital to blogs, outlining the strategies bloggers should already be using to drive traffic and, eventually, loyal readers to their blog. At first I jumped to a conclusion, thinking that the author (TJ Philpott) was saying that search engine ranking and […]

3 Great Marketing Strategies for Bloggers With Limited Time

If you’re anything like me, you don’t have much free time to blog. Many of us just don’t have the time to spend four hours a day blogging. We’ve got the day job, family, social life, and other things taking up our time. So anything that can really help improve our blog without spending too […]

The Two Core Principles to Building Quality Links

I like to keep things simple when it comes to building quality links. If you make link building too complicated, you can often over analyze and overthink things that you don’t get much done. Most of my quality links have come from applying these two simple principles. Connecting I like what Aaron Wall at SEO […]