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How On Page SEO Helps to Develop a Crawler Friendly Website

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The crawlers are programs that check the pages for keywords. Well, this is only a general consideration, as the program is more complex than it sounds. It has to check millions of pages at 24 hours, but the majority of pages are visited even often. Google keeps the principles of crawlers secret, and this is the way it should be. There is no method for webmasters to determine all the parameters that are considered by those crawlers, but some of the aspects and the working principles behind those crawlers can be anticipated.

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How Google’s New EMD Update Ruined My Life

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Every new update from Google bring the bad news to thousands of internet marketers. One of my internet marketing passion was searching for the exact domain name with good search volume, rank it by doing some SEOs & then make money by placing AdSense ads on this.

I was having more than 20 exact match domain (EMD) sites which were ranking better in Google & making me more than $1500 per month. Life was going cool until 28th September 2012 but suddenly I found many of my EMD sites (more than 15) were not ranking any more on the first page. Initially I was under impression that its a usual Google dance but when none of my domain returned to the previous rank then I thought there is really some problem. [Read more…] about How Google’s New EMD Update Ruined My Life

How To Use Pinterest For Smart E-Recruiting

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What is Pinterest? It is a fastest growing social networking among recruiters. They say about it “Think social”. It has almost 12 million unique visitors recorded in January 2012.  E-recruiting is done on this social website. It is the third most popular website currently. Every company wants to have a head start in hiring the most talented people.

E-recruiting on pinterest offers two possibilities:

  • How to drive traffic with SEO: Befitted tagging of pins leads to the traffic on this site like every other social site. Corporate recruiters can pin their pictures, logos and their companies’ information as well as job openings using different logos, photos, graphics and links.
  • Candidates’ sourcing: Pinterest provides an opportunity for infographic designers. They give rise to the infographic resume. This is something very popular in Pinterest. [Read more…] about How To Use Pinterest For Smart E-Recruiting

Google Keeps SEOs on Their Toes

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When Google first launched panda in 2011, its main aim was to degrade the many websites that have been rated with poor user experience. The launch saw a significant impact of the search results of 11.8% of the sites in Google’s index. In July 24th 2012, Google announced that they pushed out the Panda 3.9 refresh. By this time, there were rumors circulating on the net, that Google was about to do a panda refresh. However, Google denied rumors of a Panda update. Google stated that the new update had impacted 1%of search results which is significant. However it is not so remarkable, compared to the higher percentage seen when Google first launched Panda or when Panda was introduced in Korea and Japan and the impact on search results were 5% of all indexed sites. [Read more…] about Google Keeps SEOs on Their Toes

5 Tricks To Help You Optimize Your Video for YouTube

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Fun fact: YouTube is the second largest search engine. For some reason, this absolutely blew  my mind. The more I contemplated this very fun fact, the more I realized that it does make sense. People search for music videos and funny videos on YouTube all the time, and I know that I use YouTube far more than search engines like Bing or Yahoo. As someone interested in business, I couldn’t help but wonder: Are businesses taking full advantage of the YouTube platform?

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Buy Links for SEO or not

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Links, and in particular one-way links, have always been thought to be one of the top metrics that search engine web sites look for when ranking websites.

Although the spirit of linking to another website is to show a tacit recommendation for that website, there are many ways in which this metric can be exploited. One way is to simply buy links or pay a search engine optimization company to buy links for you. The temptation of saving the time and effort of having to build relationships and court the opinions of webmasters is quite a strong one, yet many people swear off buying links for their websites, including many search engine optimization experts. [Read more…] about Buy Links for SEO or not

Have You Selected The Right SEO Keywords?

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The first step in any successful search engine optimization campaign should be to consider your target market. What products and services do you sell? What sets you apart from your competitors? Why should people shop online with you?

These questions help you to build up a picture of those who are likely to buy your products or services online. They also give you an immediate insight into the keywords (search terms) that will be used in order to find your website online.

This is a great starting point when considering the keywords that you wish to target. Some would argue that keyword analysis and selection forms the most important part of an SEO project. It’s hard to disagree with that. [Read more…] about Have You Selected The Right SEO Keywords?

The Skill Set of a Search Engine Optimisation Specialist

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Most jobs in the majority of industries require a specific skill set. Actors need to be able to act, while particle physicists require a scientific, analytical mind. Brick layers need to be able to work outdoors, but also think logically and artists must, for the most part, be able to draw. But what about a Search Engine Optimisation specialist?

Let’s start by going through a quick list of tasks that a top class SEO will be involved in and the skills that will be needed:

  • Competitor Analysis (Analytics)
  • On page optimisation (HTML and technical proficiency)
  • Outreach (Creative writing and social skills)
  • Creation of Link Bait (Design and creative conceptualisation)
  • Content Creation (Creative and technical writing)
  • Client and Team management (Social and management skills)

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