How to Combine Real-World and Social Media Marketing

Believe it or not, real-world, in-person marketing, which may include booths, physical advertising (as in signs or banners), or demonstrations make it easy to tie in social media marketing efforts. By making your social media presence known to potential customers at your in-person event, it is possible to get a more involved online community that […]

Contests of Facebook and Twitter

How to Be Compliant with Facebook and Twitter Promotions

The way that giveaways are managed via social media versus other mediums, like paper entries, text to win campaigns, or other methods. There are several things that need to be taken into consideration, including legalities and the established guidelines that Twitter and Facebook have established for promotions held on their social platforms. Facebook Guidelines Legal […]

facebook insights

How to Utilize Facebook Insights

Facebook released an analytics dashboard for Facebook Pages, called Facebook Insights,  a few years ago. Since then, it has gotten more robust and able to show administrators several different types of data. While it is great that Facebook is so thorough, the multiple-column spreadsheet can be a little overwhelming. (It is  also impressive to show […]

Facebook event marketing balloons

How to Promote Events via Facebook

Facebook can be a great place to promote upcoming events, whether they are sales, concerts, meetings, conferences, or other meetings. They can receive a lot of exposure quickly, especially because events are easy to share on users’ Facebook profiles, and they can also RSVP and invite their friends. Beyond creating an event on a business […]

Do You Tie in Your Blog With Your Social Media?

Many businesses may wonder why their Facebook or Twitter profiles don’t seem to be growing like they should. At first, they may seek to blame the employee or consultant that is responsible for updating and maintaining the profiles. However, before putting blame on the social media content provider, it may be time to look at […]

The Contracts You Sign to Run a Site

Though running a website might seem like a solitary endeavor at times, the truth is that pretty much nobody does it alone. You’re dependent on other companies to provide you the services you need to get your site online and keep it going. However, those services are never truly free. Even if you don’t pay […]

Social media advertising spotlight

The Benefits and Downfalls of Using Social Media Advertising

Social media advertising can be a great way to reach customers in a medium where a large majority are very active; logging on almost every day (and some for multiple times per day). It allows businesses and organizations to reach customers in a way they might not be able to otherwise. For instance, a user […]

How to Use Plugins to Increase Social Media Engagement

  Plugins can be an easy way to increase Twitter Followers and likes on Facebook. They are fairly easy to add for webmasters or developers onto the backend coding of the site and usually begin working immediately. Additionally, plugins are available straight from the social media sites themselves, thus making them more likely to work […]