The crawlers are programs that check the pages for keywords. Well, this is only a general consideration, as the program is more complex than it sounds. It has to check millions of pages at 24 hours, but the majority of pages are visited even often. Google keeps the principles of crawlers secret, and this is […]
Skimlinks, a company that helps online publishers earn more money through automatic affiliate marketing, has released a new infographic aimed at helping website owners discover new ways to monetize their efforts. The lighthearted “Ways to Monetize Your Website” flowchart asks an array of questions with the goal of recommending methods of monetization that may match […]
You invested a great deal of time and effort into getting your website ready for the world to view. While content is definitely the most important thing, a little eye candy never hurt either. Rather than gambling with proprietary plugins like Flash player, it is better to use tools that every browser on every device […]
Are two blogs and/or websites better than one?
Many website owners, as their businesses expand, come to the dilemma of splitting their sites into a few microsites so they can rank better for their targeted terms. This is not really an easy topic and before you make such a radical move there is a lot to take into consideration.
Reasons to Split a Site Into Microsites
1. Your brand name is not doing very well and you would like a part of the business to be re-branded and market it separately.
2. Your businesses are expanding into a few different niches, thus the one site you have can’t really serve all those different businesses.
3. You think that by splitting your site into several smaller ones you will manage to engage the visitors interested in a particular service or product. Conversion may increase as users will think that they are at a specialist’s website rather than a generic one offering all sorts of services or products.
Risks and Dangers
There are certain risks you will be taking by making such a big change and you need to think carefully before you make any decision.
There’s a growing segment of bloggers who fall into the “business” category, who blog for the purpose of promoting a business, and you might be or become one of them. Businesses are realizing the value of blogging, especially if they’re hoping to establish an online presence. Does your business need a blog? The short answer […]