If you’re attempting to build out a serious web property that attracts advertisers, product sponsors and other top notch clients you’ll want to make sure that you can provide potential clients with pinpoint accurate information about your sites overall reach. One of the biggest mistakes new website owners make in that respect is choosing a […]
One of the key points I explain in my book, 30-Minute Social Media Marketing, is that for a business to succeed in building a brand and growing, it needs to surround consumers with branded online experiences, so those consumers can self-select how they want to engage with the brand. The same theory holds true for […]
BlogBurst was once known as the free and ad-supported blog syndication service that could help bloggers get their content in front of wider audiences. I’m a proponent of syndication with some caveats that I explain later in this post. Since Demand Media announced at Blog World last week that BlogBurst was relaunching as part of […]
As Facebook and Twitter continue to grow in popularity, social bookmarking sites like Digg have seen their own traffic and usage wane. The question of late has been whether or not a site like Digg is still relevant. It’s not a secret that for years Digg has been the subject of controversy as users complained […]
If your goals for your blog include growing your audience, developing an online platform to establish yourself as an expert in your field, or making money, then you need to start thinking strategically and not tactically or those goals will always remain just out of reach. There is a reason why companies create marketing plans […]
If you want to grow your blog’s audience and you use WordPress.org as your blogging application, then you need to try the five WordPress plugins listed below. They’re easy to use, free, and can have a significant impact on the number of visitors to your blog. 1. Yet Another Related Posts Plugin (YARPP) The more […]
Many bloggers have great success driving traffic to their blogs through Twitter. However, you’ll only get so far on Twitter if all you do is tweet your own articles all the time. Twitter is a community, and you need to spend time building your network of brand advocates who learn to recognize your name and […]
Did you know there are free resources that bloggers can use to find experts and professionals as sources for blog posts? Did you know that these same free resources also allow you to offer your own services as an expert source, which gives you a great way to promote your blog both online and offline? […]
Are two blogs and/or websites better than one?
Many website owners, as their businesses expand, come to the dilemma of splitting their sites into a few microsites so they can rank better for their targeted terms. This is not really an easy topic and before you make such a radical move there is a lot to take into consideration.
Reasons to Split a Site Into Microsites
1. Your brand name is not doing very well and you would like a part of the business to be re-branded and market it separately.
2. Your businesses are expanding into a few different niches, thus the one site you have can’t really serve all those different businesses.
3. You think that by splitting your site into several smaller ones you will manage to engage the visitors interested in a particular service or product. Conversion may increase as users will think that they are at a specialist’s website rather than a generic one offering all sorts of services or products.
Risks and Dangers
There are certain risks you will be taking by making such a big change and you need to think carefully before you make any decision.
Want to get extra page views on your blog and encourage visitors to read some of your older posts? If you use WordPress.org, there are a variety of related posts plug-ins that can help you automatically display links to related posts at the end of each of your blog posts (I like YARPP – Yet […]