It turns out that social media users place a lot of trust in what their friends are saying online about products, businesses, and services. So much so that Bing now integrates reviews from friends of users who are searching for a specific business or service. Even though a recent new study came out that suggests […]
Social media and public relations have some of the similar duties– they both deal with community awareness as well as damage control (when it is needed). Because of this, it can be beneficial for companies to occasionally combine their public relations and social media messages to further increase a positive brand association and to address […]
Did you know there are free resources that bloggers can use to find experts and professionals as sources for blog posts? Did you know that these same free resources also allow you to offer your own services as an expert source, which gives you a great way to promote your blog both online and offline? […]
In my life as a blogger, I’ve been sent a few items for review, like books, gadgets, food items, coffee and software. Some of these have been given to me gratis. Some, I’ve had to return. Most of the time, I review items that I’ve bought myself, especially if these are related to the niche […]
It’s great to hear from PR companies: they can help bloggers to keep on top of product launches, new services and interview opportunities. But what happens when it goes wrong?