Converting your website visitors is one of the most important steps in turning them from someone who is just browsing your site into a lead and then to a customer and finally into a returning customer. Just getting your site up and running with content on it and ranking in the SERPs does not guarantee that people coming to your pages are going to hand over those crucial and sort after contact details. [Read more…] about Stop Letting Visitors Slip Through Your Fingers By Implementing These Conversion Tips
4 Methods To Revitalise Your Content Marketing Today
If you have found recently that your content has taken a nose dive and isn’t converting your audience into members & customers or that you are generally stuck for ideas then here are four methods to help revitalise your content marketing and breathe some life back into it. [Read more…] about 4 Methods To Revitalise Your Content Marketing Today
8 Tools Web Marketers Need In Their Toolbelt in 2016
A modern day web marketer needs a multitude of skills and to be able to wear ‘many different hats’ so that they can compete effectively within the industry. To get the most out of all these different skill sets without getting bogged down in specific tasks often requires the right tools. Luckily the SaaS industry has been growing significantly in the last few years and there are already a multitude of tools built specifically for web and digital marketers out there, however it can often seem daunting when faced with so many different tools, so here is a breakdown of 8 of the most crucial ones that you should be using this year. [Read more…] about 8 Tools Web Marketers Need In Their Toolbelt in 2016
6 Link Building Tips For Local SEO
If you are looking to get into the crucial local ‘3-pack’ on Google then you are going to need not just great reviews and feedback from the locals but also excellent links. Here’s 6 tips on how to get them. [Read more…] about 6 Link Building Tips For Local SEO
Try Tweeting Less Links
Twitter is a hugely important platform for businesses to be on and utilising in their social media tool belt, unless a firm already has a lot of traction online or is advertising their account then getting your content noticed in amongst the hundreds and thousands of other Tweets in a users stream is going to be tough!
Although there are a lot of guides out there providing tips on how to grow your Twitter account not all these strategies work for everyone and it’s important to experiment with different tactics.
I stumbled across this interesting post the other day on Socialfresh.com, the author Jason Keath had observed how Conrad Hacket who works for Pew Research, had sent the exact same Tweet 20 minutes apart (back in August) on some data relating to population growth by 2050. What was interesting about the second Tweet was that he didn’t include a link to the original data source, he simply used the content of the most populous countries, however the second Tweet was re-shared almost 300 times where as the first one with the link in it only 86 times. See for yourself:
Most people in 2050 (new UN projections) 1 India 2 China 3 Nigeria 4 US 5 Indonesia http://t.co/k2KnEyDzIJ pic.twitter.com/5GmyUEzTvJ
— Conrad Hackett (@conradhackett) August 4, 2015
Most populous countries 2050 1 India 2 China 3 Nigeria 4 US 5 Indonesia 6 Pakistan 7 Brazil 8 Bangladesh 12 Egypt pic.twitter.com/4H80c83TFu — Conrad Hackett (@conradhackett) August 4, 2015
This is just a single example so obviously nothing is conclusive here but it’s an interesting experiment. Why the Tweet without the link got more shares and reactions isn’t clear but I would say that Conrad appearing to be providing useful information & data himself instead of just re-sharing something from a website as pulled in his followers attention. Also when a link is shared you are prompting your followers to click that link which will take them out of Twitter and thus reducing the chance of them sharing your Tweet.
If you are normally Tweeting links on your account either from your own website or others, try changing this tactic up a bit and share the data from these posts without any link and see what happens.
More Twitter Strategies!
How to Participate in Twitter Chats
How to Utilize Twitter Marketing Strategies
How to Use Twitter Hashtags to Your Advantage
Identifying Traffic Drop Causes
It’s the situation that every webmaster or SEO person dreads, they login to their Google Analytics account only to see that their traffic has nose dived into oblivion. Now is not the time for panicking though! Websites and how they acquire traffic are a lot more complex than they used to be so finding the source of the problem needs to be tackled correctly and methodically, here’s a short guide on some of the main areas you should be investigating. [Read more…] about Identifying Traffic Drop Causes
What Will The ‘Dislike’ Button Mean For Facebook Business Pages?
Facebook and Mark Zuckerberg recently announced that they are working on a ‘Dislike’ button so that users may show other emotions for a post aside from just liking it. The main intention of this will be for users to be able to show empathy when a friend or someone they follow posts bad news. [Read more…] about What Will The ‘Dislike’ Button Mean For Facebook Business Pages?
Why You Need To Make Canva Your #1 Image Tool
Canva has been around for some years now but I only discovered it a few months ago and since then it has quickly become my go-to image and graphics tool and has saved me a lot of time asking our in-house designer to knock me up custom images for blog and social media posts.
What is Canva?
Canva is a web and iOS app that lets you create custom images using templates based on standard image sizes that we use everyday such as for Instagram, Facebook, blog posts, Pinterest and so on. It also has templates for offline printing such as A4, letterheads and resumes, the best part though is the drag and drop functionality along with the hundreds of free images, graphics and illustrations that can be used.
Even though it is very simple to use you can still make some very powerful and eye catching images and they have hundreds of free photos, graphics and illustrations that you can use or you can upload your own images and if you have some budget to spend then there is also n extensive library of premium images and illustrations all for only $1 each!
Even though Canva has ben around for a few years now but it has seen a large portion of its growth surge in the last 2 years with a 65% traffic surge early this year. $3 million in venture capital funding was raised in early 2013 from Matrix Partners, InterWest Partners, Bill Tai, Lars Rassmusen and Ken Goldman, then in spring of 2014 Guy Kawasaki joined the company as chief evangelist and then had this to say about why he joined and how important he sees Canva:
“Macintosh democratized computers; Google democratized information; and eBay democratized commerce. In the same way, Canva democratizes design,”
Just last month Canva also launched a premium version for businesses called Canva for Work which will allow teams and contributors to edit and upload design images in a shared space within the cloud.