video marketing tips

Are you Neglecting Your Video Marketing?

Video marketing can be a great opportunity to capitalize on one of the largest search engines in the world– YouTube. Additionally, other video sharing sites like Vimeo also bring thousands (if no millions) of views to the plethora of videos each site hosts. However, some companies are hesitant to get into video marketing because they […]

How to Navigate the New Google Plus Layout

Google+ is continuing to grow in popularity and companies should take note. This growing social network is becoming closely tied to how Google finds and displays search engines results, so it should be a key part in a company’s SEO and social media strategy. The new Google+ Layout was introduced this week and includes a […]

5 Tricks To Help You Optimize Your Video for YouTube

Fun fact: YouTube is the second largest search engine. For some reason, this absolutely blew  my mind. The more I contemplated this very fun fact, the more I realized that it does make sense. People search for music videos and funny videos on YouTube all the time, and I know that I use YouTube far […]

How Social Media Involvement Can Help Your Company’s SEO Efforts

Both Bing and Google are now using social media activity to help shape and determine search engine results pages (SERPs). This is based off the notion that a user will be more interested in seeing content that their friends and others in their social network have already shared or read versus content that hasn’t been […]

Start A Keyword Marketing Strategy

A keyword is a word or phrase entered in a search engine query, such as Google or Bing, to get information on specific topics. To develop a keyword strategy you can use what the consumer searches for by optimizing your website around keywords that are relevant to your business.  It can be difficult to know […]