Brand Equity and Mascots?

WHen I built my blog in 2006 it was completely by accident that I stuck to some sort of branding in the form of an insect (the title of my blog is “A Bugged Life”). Four template changes later, I’ve managed to keep this brand and it’s been known by the local community. I’ve contemplated […]

8 Recipe Portals You Can Leave Bookmarked in the Kitchen

It’s not that cookbooks are a thing of the past. I have a ton of them at home and they sure weigh a ton and become an inconvenience to carry around. By experience, we usually tend to stick to one or two good cookbooks for recipes, bookmarking them with a piece of paper. On the […]

If you’re going to opt for a paid blogging platform, Squarespace is top of mind

I am of the impression that a lot of the best things from the Internet is built out of a vast chasm of unsatisfactory services that exist — or used to exist online. For me, Anthony’s vision of building Squarespace out of frustration of finding “the” blogging platform fuels whatever magic they’re doing behind closed […]

Explaning Niche and Community using the Reverse Maslow

I sat in a series of sessions of a co-professor who projected stuff from the Authenticity Book for his marketing class. Part of it had to do with understanding new media, the Internet — that sort of stuff, really. So I borrowed it. And it’s been a “formula” I use to introduce or summarize “new […]

Engaging Bloggers by Running Surveys

Apart from seeding press releases and product demos, another way to tap bloggers and online publishers for help would be to engage them in a partnership to run consumer surveys within their niche if influence. For instance, you can discourse with three technology bloggers to run a series of surveys on consumer insight about mobile […]

“Fair Use” and Publishing Media for Blogs and Videos

Lately I’ve been building videos of my dives in the Philippines for a SCUBA blog and one thing I’ve noticed is that it is becoming harder by the day to find a video service that recognizes fair use for ambient audio tracks. Sure there are always the royalty free audio selections but most of the […]

Case: Measuring Word of Mouth via Bloggers

Back in 2007, I partnered with a PR agency that handled a french inspired fast food company serving mainly breads and pasta. They were looking into doing a “blogger meet up” and experiment with the idea of measuring word of mouth. They were in the process of launching a new product, which happened to be […]

9rules opens its doors to nominations once more

Back in 2003, 9rules established itself as a premiere collection of blogs highlighted by great content and a passionate community. The codex of the 200 and so blogs were summarized by the “9 Rules:” 1. Love what you do. 2. Never stop learning. 3. Form works with function. 4. Simple is beautiful. 5. Work hard, […]