SEO For Videos: Why Google Loves a Search Engine Optimized Video

The upper echelons of the Google search results are being invaded by a newcomer; the search engine optimized video. But search engine optimization is all about coding and writing text, surely? Real SEO is stuff like keywords, language, semantically structured information, well-aged domains with buckets of trusted incoming links and well-written authoritative content? Well, it […]

5 Tools to Preform A SEO Audit For Your Website

Being fairly new to SEO but learning quickly, I wanted to find some tools that would be good in helping me become better at it, but also easy to use yet had some value. I came across 5 great ones that I am finding really helpful in my daily work.

Open Site Explorer

I have to say I learned some pretty impressive stuff here. They say more is better, and although Linkscape is pretty impressive with its 3000 link report OSE will give 10,000 links in a flash, albeit you have to be a member first though to enjoy this perk. One thing I can’t stand is wasting time, so if all my hard work in link building is going nowhere then I want to know now and it looks like this is the site to tell me.

The Secret to Boosting Search Traffic By Being Fast and Easy

Did you know that sites which load quickly get higher search engine keyword rankings thereby getting more search traffic to their sites than slow-loading sites?  It’s true for your blog, too.  Even Google has admitted that fast load times equate to higher search rankings.  However, most bloggers haven’t taken the time to evaluate their blogs’ […]

The Benefits of Splitting Off Into Microsites

Are two blogs and/or websites better than one?

Many website owners, as their businesses expand, come to the dilemma of splitting their sites into a few microsites so they can rank better for their targeted terms. This is not really an easy topic and before you make such a radical move there is a lot to take into consideration.

Reasons to Split a Site Into Microsites

1. Your brand name is not doing very well and you would like a part of the business to be re-branded and market it separately.

2. Your businesses are expanding into a few different niches, thus the one site you have can’t really serve all those different businesses.

3. You think that by splitting your site into several smaller ones you will manage to engage the visitors interested in a particular service or product. Conversion may increase as users will think that they are at a specialist’s website rather than a generic one offering all sorts of services or products.

Risks and Dangers

There are certain risks you will be taking by making such a big change and you need to think carefully before you make any decision.

The Complete Guide to Search Engine Optimization and Social Media Marketing

Search Engine Optimization often is a difficult topic and not every blogger agrees that much time should be spend at it but too often people discussing the topic do not know what it all entails. So we sat down and created a What is SEO? infographic. The graphic covers all basics of SEO and explains […]

How to Help Your Guest Authors in Their SEO Efforts

The blog SEO is nothing to go mad about: essentially there are just a few tweaks needed to make sure the blog post is search-friendly enough to go live. A couple of weeks ago I shared a blog post SEO checklist – it only has 5 points in it – but if you frequently feature […]

How the Compounding Effect of Blogging Gives Your Blog a Huge Boost

The compounding effect of blogging is a topic I often discuss in my books, to my clients, and at speaking engagements, but in order to understand the compounding effect of blogging, you have to understand the importance of search engines in sending visitors to your blog. Consider this… Where do you go to find information […]

Blog marketing: Do social networks outrank search engines?

An interesting article over at Promotion World declares why search engine traffic is not vital to blogs, outlining the strategies bloggers should already be using to drive traffic and, eventually, loyal readers to their blog. At first I jumped to a conclusion, thinking that the author (TJ Philpott) was saying that search engine ranking and […]