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Archives for October 2012

Why Email Marketing Presides In The Online Marketing World

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email marketing
email marketing (Photo credit: opportplanet)

We all are well aware about the importance, dos- don’ts and basic etiquettes associated with email marketing. But one question that intrigued and amazed me was why this marketing option enjoys the monopoly in the social marketing world. True, it has the ability and scope to reach out and engage maximum customers but so does the other online marketing tools. Then where does the difference lie? To discuss it and compare it with other marketing tools, here are few points that deserve consideration: [Read more…] about Why Email Marketing Presides In The Online Marketing World

What are the Benefits from Using the Services of a Digital Marketing Company

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Online marketing has become extremely important these days with the increased number of companies that prefer selling their goods online.

How can you benefit from working with an online marketing company?

People have turned into a consumer society. This means that we want everything we need to be as close to us and as easily accessible as possible. And what selling method is better than selling via the Internet? Almost all companies offer sales or services through their websites. If there are companies that do not do that they would at least have a list of the goods or services on their website. That is what makes working with a good digital marketing company so important. [Read more…] about What are the Benefits from Using the Services of a Digital Marketing Company

How a Magento based e-commerce website would lose customers?

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Image representing Magento as depicted in Crun...
Image via CrunchBase

A website is mostly designed and developed to get more customers to the business for growth and sales. Magento based e-commerce websites do the same job by encouraging online shopping and promotion. E-commerce websites are designed so that customers come to shop as per the need to contribute to the business. If the website is not up to mark, customers would never turn up which might lead to losses. In this article, we would discuss why a Magento based e-commerce website would lose customers. [Read more…] about How a Magento based e-commerce website would lose customers?

How To Use Pinterest For Smart E-Recruiting

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What is Pinterest? It is a fastest growing social networking among recruiters. They say about it “Think social”. It has almost 12 million unique visitors recorded in January 2012.  E-recruiting is done on this social website. It is the third most popular website currently. Every company wants to have a head start in hiring the most talented people.

E-recruiting on pinterest offers two possibilities:

  • How to drive traffic with SEO: Befitted tagging of pins leads to the traffic on this site like every other social site. Corporate recruiters can pin their pictures, logos and their companies’ information as well as job openings using different logos, photos, graphics and links.
  • Candidates’ sourcing: Pinterest provides an opportunity for infographic designers. They give rise to the infographic resume. This is something very popular in Pinterest. [Read more…] about How To Use Pinterest For Smart E-Recruiting

How to Stay Connected With Customers Via Social Media While Out of the Office

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stay connected via social media while out of the office

In some company’s marketing departments, there are only one or two employees who may handle the social media aspect of a company’s online presence. Because of this, when those employees travel for work or go on vacation, there may be issues that arise from ensuring that the company presence online stays constant. However, there are some ways that social media coordinators or marketers can ensure that the corporate social media marketing and outreach isn’t compromised just because they aren’t in the office.

Scheduling

There are a variety of services that allow companies and individuals to schedule their social media posts to sites like Facebook, Twitter, and LinkedIn. These include LaterBro, HootSuite, TweetDeck, and Sendible. Costs and features may vary; some services offer a free account but have limited features. A social media marketer could schedule posts to run while they are out of the office, thus keeping the social media presence current and updated.

Smart phone Access

Scheduling social media posts may be part of the problem, but social media marketers will also need to monitor the accounts to answer any posts, questions, or comments. Usually smart phones like the iPhone or Android make this process fairly easy; the Twitter app can send a user an alert when someone follows or mentions their username in a tweet. The Facebook Pages app does the same. To stay connected to social media profiles, it is almost a necessity to have a smart phone so questions and comments can get answered in a timely manner.

Take It On the Road

Some social media marketers prefer to take their company’s social media presence live on the road with them. Companies live-tweet and share photos and updates from their conference, meeting, or other event that the company (or just a handful of its employees) have traveled to. This may make the users feel more connected with the company, but also takes a higher level of commitment and engagement from the employees’ side.

Transferring Duties

If the employee is on vacation or will be too busy with other duties, they may not want to be responsible for the social media community for their company. This is when it becomes necessary to cross-train other employees to handle social media while those who usually handle it are out of the office. This can take some of the stress and anxiety off of the departed employee’s shoulders while also giving other employees a chance to learn more about what goes into building and maintaining a social media presence and community.

 

Photo courtesy of vjeran2001 on stock.xchng