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Stop Letting Visitors Slip Through Your Fingers By Implementing These Conversion Tips

Converting your website visitors is one of the most important steps in turning them from someone who is just browsing your site into a lead and then to a customer and finally into a returning customer. Just getting your site up and running with content on it and ranking in the SERPs does not guarantee that people coming to your pages are going to hand over those crucial and sort after contact details. [Read more…] about Stop Letting Visitors Slip Through Your Fingers By Implementing These Conversion Tips

Top 5 Marketing Mistakes That Will Cost You

Marketing via email is a great way to expand your customer base and increase your sales without spending too much money. Providers of services and goods can easily disseminate announcements, deals, and promotions, and also grow their business by increasing the number of prospects and making the first contact with cold leads. Taking an effective marketing campaign from theory to practice, however, is easier said than done. Unless you employ the proper marketing strategies and techniques with your email marketing campaign, you may even suffer brand damage instead of just suboptimal results. [Read more…] about Top 5 Marketing Mistakes That Will Cost You

8 Tools Web Marketers Need In Their Toolbelt in 2016

A modern day web marketer needs a multitude of skills and to be able to wear ‘many different hats’ so that they can compete effectively within the industry. To get the most out of all these different skill sets without getting bogged down in specific tasks often requires the right tools. Luckily the SaaS industry has been growing significantly in the last few years and there are already a multitude of tools built specifically for web and digital marketers out there, however it can often seem daunting when faced with so many different tools, so here is a breakdown of 8 of the most crucial ones that you should be using this year. [Read more…] about 8 Tools Web Marketers Need In Their Toolbelt in 2016

What Does Facebook’s (New) Lift API Tool Mean for Marketers?

On average, US consumers check social media 17 times a day. Most businesses are savvy enough to know that they need to shell out to place ads in newsfeeds and post their own content on networks like Instagram and Facebook to capitalize on this traffic, but it can be hard for them to understand exactly how their social media marketing initiatives are bringing in revenue. Sure, there are ways to measure social media impact through trackable elements like views, likes, and shares, but what do those ultimately reveal regarding the bottom line? [Read more…] about What Does Facebook’s (New) Lift API Tool Mean for Marketers?

Try Tweeting Less Links

Twitter is a hugely important platform for businesses to be on and utilising in their social media tool belt, unless a firm already has a lot of traction online or is advertising their account then getting your content noticed in amongst the hundreds and thousands of other Tweets in a users stream is going to be tough!

Although there are a lot of guides out there providing tips on how to grow your Twitter account not all these strategies work for everyone and it’s important to experiment with different tactics.

I stumbled across this interesting post the other day on Socialfresh.com, the author Jason Keath had observed how Conrad Hacket who works for Pew Research, had sent the exact same Tweet 20 minutes apart (back in August) on some data relating to population growth by 2050. What was interesting about the second Tweet was that he didn’t include a link to the original data source, he simply used the content of the most populous countries, however the second Tweet was re-shared almost 300 times where as the first one with the link in it only 86 times. See for yourself:

This is just a single example so obviously nothing is conclusive here but it’s an interesting experiment. Why the Tweet without the link got more shares and reactions isn’t clear but I would say that Conrad appearing to be providing useful information & data himself instead of just re-sharing something from a website as pulled in his followers attention. Also when a link is shared you are prompting your followers to click that link which will take them out of Twitter and thus reducing the chance of them sharing your Tweet.

If you are normally Tweeting links on your account either from your own website or others, try changing this tactic up a bit and share the data from these posts without any link and see what happens.

More Twitter Strategies!

How to Participate in Twitter Chats

How to Utilize Twitter Marketing Strategies

How to Use Twitter Hashtags to Your Advantage

 

Identifying Traffic Drop Causes

It’s the situation that every webmaster or SEO person dreads, they login to their Google Analytics account only to see that their traffic has nose dived into oblivion. Now is not the time for panicking though! Websites and how they acquire traffic are a lot more complex than they used to be so finding the source of the problem needs to be tackled correctly and methodically, here’s a short guide on some of the main areas you should be investigating. [Read more…] about Identifying Traffic Drop Causes