Do You Tweet to Read or Do You Tweet to Write?

I’ve observed several celebrity Twitter users to have a friend/follower ratio that is heavily skewed toward the follower side. This means they have a huge following, but follow only a very few people. While most do reply to tweets related to them or directly sent to them as @replies, a lot are probably just using […]

How Long Should a Twitter @reply Take?

If you were to reply to an email message, it’s generally acceptable practice to respond at your convenience, as you are able, or at the very least during the same business day. Email is not instant messaging after all. It’s like an exchange of letters. You send a message and you expect your correspondent to […]

Yahoo! 360 Closing Shop. How Confident Are You With Your Blogging Service Provider?

Yahoo! has announced that its 360! service will be shutting down by July 12, 2009. Though 360 gained a strong core of loyal users (you) who enjoyed the service, Yahoo! has been reprioritizing some products to help us deliver the best possible experiences to consumers. The decision to close Yahoo! 360 and transition users to […]

Ubiquity on the Internet

There’s a saying that you only exist if you can be found on the first or even second page of Google. I want to go as far as saying that on the Internet, your brand (meaning the product you market, or even something as personal as your blog) should be ubiquitous. In trying to explain […]

What Lies Beneath Social Media?

As a Performancing reader, you probably blog. You probably have social networking profiles, too, with several friends and groups. Most likely, you are on Twitter, and you exchange short messages with friends and contacts. What are these web apps anyway? They’re social media, right? But what’s underneath social media? I’d say we have social networks […]

Are You Filtering TinyURLs?

With only 140 characters to get your point across on Twitter, thank goodness for services that create TinyURLs. However, I’m starting to notice at least on my blog that commenter’s are linking to things using these types of links. While does allow you to create a special URL which contains the ability to preview […] Calls Diigo Home which is a bookmarking service announced today that they have been absorbed by Diigo is a research and collaboration tool that essentially takes what Furl did and takes it to the next level. With Diigo, users can not only save bookmarks, but highlight things on webpages, add sticky notes, and all sorts of […]

SEOmoz On Canonical URL Tag

Randfish over at has a great write up including a Q&A session about the ‘canonical‘ tag that is used to tell Yahoo!, Live & Google that a URL should be treated as though it were a copy of another URL and that all of the link & content metrics the engines apply should technically […]

Create and Monetize Content Networks With Lijit

Lijit, the customized search engine company located in Boulder, CO has officially enabled users the ability to create their own content networks. These content networks function in much of the same way that the FeedBurner Networks once worked. Lijit’s Content Networks aggregate their content via RSS feeds from many individual sites into a single website […]

The Psychology Of Link Baiting

Ryan Caldwell who I think of as someone who really knows his stuff regarding human psychology and the web has published an interesting look into the psychology involved with creating link bait material. As Ryan mentions in his article and I agree, the best types of links you can get are human powered. That is, […]