I thought it would be interesting, a couple of weeks in, to see how much traffic Microsoft’s new Bing search engine was sending to a range of blogs I have stats access to.
While it’s very early days and the sample size I have access to is fairly limited compared to the web statistics collection companies, it does suggest that Microsoft has a long way to go to begin challenging Yahoo, let alone Google.
Bing’s highest share was on my personal blog, which covers a range of topics including technology and current affairs. Even there it mustered just 2.35%, putting it in second place behind Google’s massive 93% lead. It seems to have taken some market share from Yahoo and AOL.
On a site about families and relationships, Bing accrued 0.5% of the share in the past two weeks. Here it possibly took a little share from Google, though the giant still had over 90%.
On a large general consumer technology site, Bing managed 0.67%, putting it in fourth place, though it took no share from Google or Yahoo.
Bing did less well, accruing just 0.46%, on an iPhone-related blog, while on a blog about high definition TVs it scraped 0.69%.
Hardly anything to write home about.
iTWire reports that StatCounter search engine market share data also showed Bing got just a fraction of a percentage point.
It’s hard to get an idea of the keywords and phrases someone uses to find each site differs between Google and Bing because Bing’s sample size is so small. The fact is, with such a huge market share and history of crawl, the list of keywords from Google is huge and far more varied.
When it comes to how many pages have been indexed and listed (using the “site:” modifier, which isn’t perfect), Google often seems to return more results than Bing, though some larger sites have more returns from Microsoft’s engine.
It’s unfair to draw conclusions just a fortnight after Bing launched. At one level, I’d like to see Google’s dominance challenged just a bit by some other players, as it reduces our reliance on one company to send visitors to our sites. At the moment, though, Microsoft is playing catchup with everyone else.
Have you noticed any significant influx of visitors from Bing or is Google still your main search engine traffic driver?