Is your blog not experiencing the volume of traffic that you would like to see? One of the major flaws that many blog owners do not consider is the importance of links and linking. Links are to a blog, what highways are to the automotive world. Without highways, information, people, and goods cannot reach their destination. The same is true when talking about links. You can post the most credible or well written blog on the internet, but without proper linking from your post, or to it, the information you have provided is simply that: yours.
Links take readers of other blogs and different miscellaneous websites to areas of the internet that they normally would never have gone. Your blog might just be one of the areas that are outside of their comfort zone. These internet users are crucial to your blog’s survival. One of the most important reasons why it is essential to build a large linking network to your blog is how much higher you rank in search engines.
One of the methods that search engines like Google and Yahoo! use to rank their pages is how many other websites link to it. For example, a site that has fifty sites linking to it is more likely to be higher on a search engine list than a website that has ten. Keep in mind that this is not always the case, but this is definitely a good rule of thumb.
Another element that is crucial to the growth of your blog is the quality of the links that you provide. While gaining reputation through other websites, you have to ask yourself if the websites that are linking to you are doing you any good. If your blog is on the best Super Nintendo games of all time and you are getting links from sites that focus on the poverty of developing nations, then search engines are not going to take your blog seriously. If, however, you can find a way to talk to Nintendo itself and convince them to link to your blog, then your credibility and influence is going to be greatly affected in a positive way. It takes a combination of quality and quantity for your blog to gain strength on multiple search engines.
Again, it is the goal of a successful website or blog to be first on a search engine’s results, or at least on the first page. While this process may take a while, if you produce quality content, then you can be sure that you will succeed.
The most important part about linking is actually convincing someone to link to you. There are two methods that almost all blog owners use, due to their ease and effectiveness. One method is to actually write on someone else’s blog; a quick article is usually sufficient. This is a quick and easy way to simply show the bloggers on that site that you exist, and as long as you produce great content, then many of them will stop at your blog regularly. The more direct route that many blog owners use is to just simply ask another website’s owner if he/she would be willing to link to you. Sometimes this method works beautifully.
Sometimes the person you asked may want to barter with you, such as an exchange of links. Just remember, the worst thing that can happen to you if you ask someone is that they will just say no. Simply thank them for their time and move on.
Eventually, your blog will begin to contain multiple links to and from many websites. Keep in mind that linking is equally affected by the quality and quantity of your linking potential.