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Key SEO Habits to Stay on Google’s Good Side This Year

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key SEO habits
The search engine optimization world has always been a dynamic one, requiring online professionals to adjust as quickly as they can. The goal is always the same – to rank as highly as possible in the search engine results – but techniques and strategies have to evaluated and changed if you want to reach your goal.

With the search engines – of which Google is the unquestioned leader – regularly changing their policies, it is up to you to make sure that you adapt. It is not always easy, of course, especially since the exact details are almost always never divulged, but we have to admit that what they are doing is for the good of the user.

That being said, here is a timely reminder for you – some key SEO habits that will help you get on Google’s good side. Consider these tips a refresher, if you will. [Read more…] about Key SEO Habits to Stay on Google’s Good Side This Year

Filed Under: SEO

Benefits of Data Masking

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Many innovations in the modern day and age are a necessity rather than a preferred choice. Data masking is one such innovation. Thrust upon us by the increase in technology and the concomitant reduction in barriers to the theft of data as well as expansion in regulation of industry in general, data masking has become a compulsory part of virtually every business that works with sensitive data and non-production databases.

Data masking goes by many names, such as data obfuscation, data scrambling, data cleansing, and data anonymization. And although the names may be different, the purpose is the same – to keep private data just that; private. Working from the premise that prevention is better than cure, data masking provides protection against the potentially business destroying act of having your data compromised. [Read more…] about Benefits of Data Masking

How On Page SEO Helps to Develop a Crawler Friendly Website

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The crawlers are programs that check the pages for keywords. Well, this is only a general consideration, as the program is more complex than it sounds. It has to check millions of pages at 24 hours, but the majority of pages are visited even often. Google keeps the principles of crawlers secret, and this is the way it should be. There is no method for webmasters to determine all the parameters that are considered by those crawlers, but some of the aspects and the working principles behind those crawlers can be anticipated.

[Read more…] about How On Page SEO Helps to Develop a Crawler Friendly Website

Do Social Media Really Anchor Your Marketing Campaign?

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The strategy of positioning a website in social networks must be coherent and in concordance with the general business strategy of the company, and the efforts to position the website online need real and reachable objectives. We always say that the positioning strategy is the one that must guide the webmaster in choosing his social media platform. One thing is certain: without social media, a website can’t survive today, therefore it is important to have a strong online presence, and this can only be done with a good marketing campaign. [Read more…] about Do Social Media Really Anchor Your Marketing Campaign?

Negative Effects of Social Networking Sites for Students

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social networking
(Photo credit: Sean MacEntee)

The popularity of the social networking sites increased rapidly in the last decade. This is probably due to the reason that college and university students as well as teens used it extensively to get global access. These social networking sites such as Twitter and Facebook have become a raging craze for everyone nowadays.

The negative effects of these social networking sites overweigh the positive ones. These sites have caused some potential harm to society. The students become victims of social networks more often than anyone else. This is because of the reason that when they are studying or searching their course material online, they get attracted to these sites to kill the boredom in their study time, diverting their attention from their work. Other negative side effects of social networking websites include the following: [Read more…] about Negative Effects of Social Networking Sites for Students

2 Ways To Get More Twitter Followers

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 Image representing Twitter as depicted in Crun...Social media is an excellent resource for every type of business—brick and mortar, online, or both. Twitter is one of the biggest social media networks out there, which means you’re missing out if you aren’t maximizing your tweeting potential. Here’s how to get more Twitter followers for your business, both the easy way and the hard way.

1. The Easy Way – Buying Your Followers

Social media can feel like a popularity contest—people judge the importance and prestige of their peers based on a single number: how many followers. The more followers you have, the easier it is to accrue even more followers. But how do you get people interested in the first place, when you’re just starting out? One shortcut that’s been gaining momentum recently is the practice of buying Twitter followers. If you want to buy some fake followers to raise your profile, all you need to do is visit one of the many third-party websites offering the service, enter your credit card number and Twitter handle, and you could gain thousands of “fans” over the course of a couple days. Prices vary, though it tends to be relatively inexpensive: some sites offer 1,000 followers for only $5. Though the practice is technically against Twitter’s terms of service, it’s incredibly widespread; high percentages of even the most famous tweeters’ followers are fake. [Read more…] about 2 Ways To Get More Twitter Followers

How Google’s New EMD Update Ruined My Life

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Every new update from Google bring the bad news to thousands of internet marketers. One of my internet marketing passion was searching for the exact domain name with good search volume, rank it by doing some SEOs & then make money by placing AdSense ads on this.

I was having more than 20 exact match domain (EMD) sites which were ranking better in Google & making me more than $1500 per month. Life was going cool until 28th September 2012 but suddenly I found many of my EMD sites (more than 15) were not ranking any more on the first page. Initially I was under impression that its a usual Google dance but when none of my domain returned to the previous rank then I thought there is really some problem. [Read more…] about How Google’s New EMD Update Ruined My Life

Why Email Marketing Presides In The Online Marketing World

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email marketing
email marketing (Photo credit: opportplanet)

We all are well aware about the importance, dos- don’ts and basic etiquettes associated with email marketing. But one question that intrigued and amazed me was why this marketing option enjoys the monopoly in the social marketing world. True, it has the ability and scope to reach out and engage maximum customers but so does the other online marketing tools. Then where does the difference lie? To discuss it and compare it with other marketing tools, here are few points that deserve consideration: [Read more…] about Why Email Marketing Presides In The Online Marketing World