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Archives for October 2011

How To Build An Effective Content Section For Your Website

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Blogging TipsThe heart of any decent website is the content that it produces and while great content will attract users that content must be displayed in a manner that allows users to enjoy and ultimately absorb it.

By properly formatting the content area of your web property you can build a website that users find enjoyable to browse on a regular basis.

Here are several tips that will help your content area stand out from the rest of your websites design, placing the focus on the most important part of your website, the content.

1. Content Area Should Dominate The Website

The content area on your website should be larger than the other combined areas of the site. For example if you feature a left sidebar that is 200px and a right sidebar that is 250px you have already capitalized on 450px of space, at which point your content area should be larger than 450px. [Read more…] about How To Build An Effective Content Section For Your Website

How and Why a Social Media Manager is Essential for Your Business

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In today’s cutthroat business world, it is not easy to stand yourself. Getting success in business is highly competitive today but the new social media applications are making it simpler to get in touch with the potential clientele and to expand the local business globally. In this editorial we will discuss about the ways to maximize the business opportunities using the social media.

Social media is growing exponentially and has almost revolutionized the mode or promotion and advertising. It has now become the most wonderful mode of expression between business to costumers as well as business to business. The very popular social media sites such as twitter, facebook, MySpace, LinkedIn and Digg have engaged more than 300 million business people. However, not all of these know how to exactly use the social media to promote the business worldwide through these amazing social networking websites. On the other hand some are doing really a fantastic job at using social media and have taken their business to a new horizon. [Read more…] about How and Why a Social Media Manager is Essential for Your Business

5 Great Security Plugins Every WordPress Blog Should Be Using

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Online security is always a topic of hot debate. Not a day goes by where someone isn’t hacked, whether they own a small site or a hugely popular one. The problem is that the more popular your site becomes, the more of a target it can be to those with unsavory intentions.

WordPress websites are often targeted by hackers due to a lack of security. The problem, however, is that there are dozens of great security plugins you could be using to ensure the safety of your layout and contents. Here are 7 to keep in mind. [Read more…] about 5 Great Security Plugins Every WordPress Blog Should Be Using

Four Steps to an Effective Marketing Campaign

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Marketing can be extremely complex, confusing and daunting all at the same time. The burden of launching a good marketing campaign doubles when you juggle this responsibility with several other tasks. This is the exact predicament which dentists find themselves in. They are not just the ones who supervise hygienists and other members of the staff, attend to patients and manage everything that happens in the clinic; they are also the brains behind any practice’s marketing strategy.

In a bid to try to simplify things, dentists should understand that there are really just four elements in any successful marketing campaign – audience, timing, offer and message. [Read more…] about Four Steps to an Effective Marketing Campaign

Tapping industry players for relevant, timely content

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Improving blog traffic means hooking visitors to your blog and giving them something that will make them go back again and again. One way to do this is to providing relevant, up to date information on topics related to the general theme of your blog.

Blogs are about information; it is one of its key elements. Providing good, relevant information takes work and dedication on your part. For example, providing relevant and up to date information means knowing where to go online to get the latest news and information. To do this, a good idea will be to identify the major players in the field you are writing about and follow their own feeds. [Read more…] about Tapping industry players for relevant, timely content

The Skill Set of a Search Engine Optimisation Specialist

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Most jobs in the majority of industries require a specific skill set. Actors need to be able to act, while particle physicists require a scientific, analytical mind. Brick layers need to be able to work outdoors, but also think logically and artists must, for the most part, be able to draw. But what about a Search Engine Optimisation specialist?

Let’s start by going through a quick list of tasks that a top class SEO will be involved in and the skills that will be needed:

  • Competitor Analysis (Analytics)
  • On page optimisation (HTML and technical proficiency)
  • Outreach (Creative writing and social skills)
  • Creation of Link Bait (Design and creative conceptualisation)
  • Content Creation (Creative and technical writing)
  • Client and Team management (Social and management skills)

[Read more…] about The Skill Set of a Search Engine Optimisation Specialist