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Archives for November 2012

How On Page SEO Helps to Develop a Crawler Friendly Website

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The crawlers are programs that check the pages for keywords. Well, this is only a general consideration, as the program is more complex than it sounds. It has to check millions of pages at 24 hours, but the majority of pages are visited even often. Google keeps the principles of crawlers secret, and this is the way it should be. There is no method for webmasters to determine all the parameters that are considered by those crawlers, but some of the aspects and the working principles behind those crawlers can be anticipated.

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Do Social Media Really Anchor Your Marketing Campaign?

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The strategy of positioning a website in social networks must be coherent and in concordance with the general business strategy of the company, and the efforts to position the website online need real and reachable objectives. We always say that the positioning strategy is the one that must guide the webmaster in choosing his social media platform. One thing is certain: without social media, a website can’t survive today, therefore it is important to have a strong online presence, and this can only be done with a good marketing campaign. [Read more…] about Do Social Media Really Anchor Your Marketing Campaign?

Negative Effects of Social Networking Sites for Students

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social networking
(Photo credit: Sean MacEntee)

The popularity of the social networking sites increased rapidly in the last decade. This is probably due to the reason that college and university students as well as teens used it extensively to get global access. These social networking sites such as Twitter and Facebook have become a raging craze for everyone nowadays.

The negative effects of these social networking sites overweigh the positive ones. These sites have caused some potential harm to society. The students become victims of social networks more often than anyone else. This is because of the reason that when they are studying or searching their course material online, they get attracted to these sites to kill the boredom in their study time, diverting their attention from their work. Other negative side effects of social networking websites include the following: [Read more…] about Negative Effects of Social Networking Sites for Students

What Are the Benefits of Scheduling Your Social Media?

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scheduling social media posts

There are many services available today that allow social media marketing managers to schedule tweets, Facebook posts, and more. Some of the free and paid services available include Buffer, Sendible, TweetDeck, and Hootsuite. Many of these services also have mobile apps that allow for monitoring, publishing, and maintenance while on the go or away from the office.

While total automation is never a good thing, there is a great balance between automating your RSS feed from your blog and manually scheduling your posts, as well as taking the time to re-tweet or respond to content or posts when necessary.

Finding great content or internal news or marketing pieces to share and then scheduling when they go out can always be a great way to make sure that your company’s social media constantly have a steady social media presence.

Many social media users (depending on the industry) are most active in the morning and right after lunch. However, depending on the industry your company is in, this may vary.  To find out when your Twitter followers are most active, check out Tweriod.com. Then, schedule your posts around the times that Tweriod mentions.

Besides allowing your company to have an active presence on social networks throughout the day, scheduling posts have other benefits. For social media marketers that will be out of the office or away in a meeting, they can schedule a few messages while they are gone. This also works for holidays when the office or company is closed. The social media profile can wish followers and fans a “Happy New Year” or it can remind them that the offices are closed for Memorial Day– whatever is applicable.

This convenience can help decrease the stress placed on those responsible for the social media marketing of the company. Planning ahead is always a good thing, as long at the content that is being scheduled will be timely when it is finally published.

No matter how or why a company is scheduling some of their social media posts, it is important to look through the click-through rates of posts (or the Facebook Insights data) to see what posts were successful and if there is a pattern that relates to time of day, the content itself, or both. Tracking these can help improve the effectiveness and engagement of a company’s social media presence.