The Right and Wrong Way to Use Social Media Marketing for Blog Growth Earlier this week, I wrote a post that explained the differences between social media marketing and content marketing. Bloggers can use both […] Read more
The Laws of Brand Focus and Contraction and Why Bloggers Should Care I’m a marketer by profession, and one of the basic laws of building a brand tells us that a highly focused brand […] Read more
Blogging Strategically Not Tactically And 5 Steps to Do It If your goals for your blog include growing your audience, developing an online platform to establish yourself as an expert in your […] Read more