Link building is one of the cornerstones of SEO and essential to rank for most competitive search terms. Doing link building the wrong way can quickly get your website into trouble and many websites and business have gone from the top of the SERPs to almost bust overnight due to the wrong link strategies so people are naturally cautious. This has also lead to many myths about link building spreading across SEO blogs, forums and social media over the years and this article is going to put a few of them straight. [Read more…] about 11 Myths About Link Building In SEO
How to Do Internal Linking the Right Way
Internal Linking and SEO Best Practices
One of the great things about raising your visibility through search engine optimization is that you can get a lot of link juice with a few simple changes to how your produce and present your content. One well-known way of improving your SEO is through external links from relevant, popular sites that point to your content. A method of improving your SEO that’s a little less understood is internal linking and its many benefits. If you aren’t including internal links in your webpages, you’re losing out on what could be a substantial boost in your Google rank. [Read more…] about How to Do Internal Linking the Right Way
Soft 404 Vs Hard 404 Errors: What’s The Difference?
Even when you have an attractive website filled with relevant, timely content that links to other reputable sites, there are still a few places where it’s easy to stumble and end up with negative effects on your SEO. The technical design and function of your website is just as important as the content when it comes to climbing the ranks to get a top spot on Google. One example of a technical error that can cause big problems for your search ranking is a soft 404 error. [Read more…] about Soft 404 Vs Hard 404 Errors: What’s The Difference?
Best SEO Practices for Website Security
Google first indicated that they’d start prioritizing sites with valid security certificates years ago, and soon after rolled out with a significant ranking boost to sites that offered HTTPS certificates. Many sites are still using the older, less secure HTTP protocol and losing out on a valuable way to improve SEO and reach more visitors. Just creating an HTTPS site isn’t as effective, though. Use the best practices to choose your security certificate, set up and roll out your site to get the largest possible boost from the change. [Read more…] about Best SEO Practices for Website Security
Metadata SEO Best Practices
Metadata is information about a webpage that doesn’t appear on the page itself, but instead is part of the code that makes the website. For example, the page description in the metadata may not appear on the page itself, but will appear on search engine previews and, depending on your site’s code, along with the post when it’s shared on social media or through email. The right metadata can influence your click-through rate and help improve your site’s visibility by improving your content and engagement. [Read more…] about Metadata SEO Best Practices
Posting the Right Amount of Content for Engagement
Engaging with an audience is one of the most important aspects of marketing your product or service on the Web. One major way to reach people is with updated content that you share on social media, including articles, blog posts and new Webpages. However, it’s possible to push out too much content and fatigue your audience or oversaturate their feeds. While there is a clear benefit to posting new content regularly, finding the right amount and times is an essential part of any marketing strategy. [Read more…] about Posting the Right Amount of Content for Engagement
How To Use Giveaways to Boost Your Followers & Grow Your Social Audience
70 percent of respondents to a Pew Research Center study said they check Facebook at least once per day. If you’re using social media to connect with consumers, the more followers you have, the better. One way to get more followers for your business is to run and promote a giveaway. By providing a free product or service to people who follows your blog, social media profiles, or newsletter, you’ll attract customers who haven’t yet signed up to learn more what you’re promoting. The most important part of giveaways is making sure they’re attractive to the right set of people and that they get in front of the people who you want to sign up. [Read more…] about How To Use Giveaways to Boost Your Followers & Grow Your Social Audience
Getting Ahead of SEO Algorithm Tweaks By Offering a Better User Experience
Instead of waiting for a new SEO change to take effect, get ahead of the curve by offering a better user experience now. A focus on improving certain aspects of your site will ensure that you don’t drop down in the search results when new changes are rolled out, which means that you’ll still be visible to the people you want to reach. Waiting until changes are implemented will put you behind—and improving your Web presence now has the added benefit of creating a more relevant, attractive and secure website. [Read more…] about Getting Ahead of SEO Algorithm Tweaks By Offering a Better User Experience