Metadata is information about a webpage that doesn’t appear on the page itself, but instead is part of the code that makes the website. For example, the page description in the metadata may not appear on the page itself, but will appear on search engine previews and, depending on your site’s code, along with the post when it’s shared on social media or through email. The right metadata can influence your click-through rate and help improve your site’s visibility by improving your content and engagement. [Read more…] about Metadata SEO Best Practices
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