A modern day web marketer needs a multitude of skills and to be able to wear ‘many different hats’ so that they can compete effectively within the industry. To get the most out of all these different skill sets without getting bogged down in specific tasks often requires the right tools. Luckily the SaaS industry has been growing significantly in the last few years and there are already a multitude of tools built specifically for web and digital marketers out there, however it can often seem daunting when faced with so many different tools, so here is a breakdown of 8 of the most crucial ones that you should be using this year. [Read more…] about 8 Tools Web Marketers Need In Their Toolbelt in 2016
Archives for May 2016
6 Link Building Tips For Local SEO
If you are looking to get into the crucial local ‘3-pack’ on Google then you are going to need not just great reviews and feedback from the locals but also excellent links. Here’s 6 tips on how to get them. [Read more…] about 6 Link Building Tips For Local SEO
What Does Facebook’s (New) Lift API Tool Mean for Marketers?
On average, US consumers check social media 17 times a day. Most businesses are savvy enough to know that they need to shell out to place ads in newsfeeds and post their own content on networks like Instagram and Facebook to capitalize on this traffic, but it can be hard for them to understand exactly how their social media marketing initiatives are bringing in revenue. Sure, there are ways to measure social media impact through trackable elements like views, likes, and shares, but what do those ultimately reveal regarding the bottom line? [Read more…] about What Does Facebook’s (New) Lift API Tool Mean for Marketers?