Link building is one of the most essential parts of search engine optimization. Good links connect you to other websites, help Google index pages on your site, and offer new inroads for potential clients to find your page. To understand where blog comments fall on the spectrum, it’s important to have a basic understanding of link building best practices and why Google treats some links differently. [Read more…] about Do Comment Links Work for SEO?
How To Fix Inner Pages that Aren’t Being Indexed
How to Make Google Crawl Inner Pages
When Google crawls the web, it indexes each page that it links to. During this indexing, the page is judged for things like its link profile, content, and value to searchers. It’s one of the steps in taking your page and giving it its PageRank. But not every page on the web is indexed, which can create a problem for your business. [Read more…] about How To Fix Inner Pages that Aren’t Being Indexed
How to Increase Your Website’s Domain Authority
As search engines and their algorithms become more refined, more ranking signals have emerged to help rank sites and order them so searchers can find what they’re looking for. One of these is domain authority. You can use domain authority to see how your website is faring in comparison to comparable websites. Increasing your domain authority can positively impact your PageRank and how many visitors you get on your site. [Read more…] about How to Increase Your Website’s Domain Authority
Get–and Keep–Attention with Custom Content Marketing
The Internet is deluged with new articles, videos, and images every day. People don’t have to go far to get something new to look at it—and most of the time, it’s being shared en masse on their social feeds. To rise above the noise, you have to offer something special. Once you’ve captured the attention of a person, you need to maintain consistency to keep it. Custom content marketing must be added to your marketing strategy if you’re hoping to be a standout in your niche. [Read more…] about Get–and Keep–Attention with Custom Content Marketing
9 Ways to Maximize Your Reddit Marketing
Reddit is an online hub where people shares links, content, and stories. Every post made has the potential to generate user discussion, too. While Reddit as a community doesn’t respond kindly to direct advertising or marketing, it can still be a useful place to get the word out about your site, product or service. Just go about it the right way. Since Reddit has more than 234 million unique users, it’s worth taking the time to learn how to join in and share on the site if you aren’t already fluent in Reddit. [Read more…] about 9 Ways to Maximize Your Reddit Marketing
Tips for Getting in the Google Local 3-Pack
Once upon a time, there were seven results in each Google search that returned location-based business listings. In 2015, however, Google changed how they display results and cut the listings down to three that appear at the top of the search results. Being one of the listings in the local ‘3-pack’ is invaluable for your business as you seek to reach more clients and make more money. [Read more…] about Tips for Getting in the Google Local 3-Pack
Link Echoes and Link Ghosts: How Do They Affect Your SEO?
So many factors contribute to your search engine page rank that sometimes it’s difficult to put your finger on just what is giving your site a boost. Google’s algorithms consider many different factors when ranking your site. One that is well known and understood are inbound links to your site from outside sources. Certain links are a positive ranking signal that helps boost your page’s rank—but sometimes links are deleted or moved. That doesn’t mean the power of the link to improve your search engine page rank evaporates. [Read more…] about Link Echoes and Link Ghosts: How Do They Affect Your SEO?
Google Sandbox – What Is It And How Does It Affect Your Website?
Sometimes you do everything right, but you don’t see the results of your efforts right away. It could be that your web design, approach, or marketing need some tweaking—but sometimes another factor is at work. In its quest to keep search results relevant and only lift the best to the top, Google sometimes holds back sites that are attractive, functional, and deliver a lot of utility to their audience. But if you know how to deal with Google Sandbox, the impact will be much less than it will be if you panic and make the wrong moves. [Read more…] about Google Sandbox – What Is It And How Does It Affect Your Website?