Tips and Tricks to Building the Perfect Mobile Landing Page

By now most small businesses understand that a mobile strategy is a non-negotiable factor for success, but it’s important we keep the conversation going about how to conquer the mobile space correctly. There are right ways and wrong ways to create mobile landing pages just as there are when you’re working with a desktop website […]

Make These 5 Simple Changes to Improve Your AdWords CTR Today

So much time and money can be wasted on AdWords if you are not seeing a click through rate (CTR) that is actually leading to conversions. That said, if you want to get people on your site you need to give them a reason to click to learn more—and that can actually be much more […]

Top 5 Marketing Mistakes That Will Cost You

Marketing via email is a great way to expand your customer base and increase your sales without spending too much money. Providers of services and goods can easily disseminate announcements, deals, and promotions, and also grow their business by increasing the number of prospects and making the first contact with cold leads. Taking an effective […]

A/B Testing and SEO: What You Need to Know to Succeed

Being indecisive is something that companies often struggle with when it comes to decisions about a website, but ironically enough a lot of this indecisiveness comes from the indecisiveness of consumers. You want one thing one minute, and then something turns you off the next. This is why A/B testing is so important for small […]

Don’t Forget about Semantic SEO in 2014

The New Year is the perfect time to try new things and see what works for your company, but there are a few things that you really have to try in 2014 if you want to keep up and be successful. Semantic SEO, a new kind of SEO strategy, is something that’s going to be […]