Skip links

Performancing

Main navigation

social media today

5 Resources and Tools for Social Media Productivity

by

social-media2

Staying connected online can often be overwhelming, especially if you are managing several social media accounts on a daily basis. Fortunately, there are several apps and websites which can help you stay on top of your social media marketing game and help you stay productive.

Buffer

As mentioned previously, Buffer is a great tool for users that allows you to build up a queue of social media messages on Facebook, Twitter, and LinkedIn. You set the days and times that the posts should go out, and Buffer releases the next one in the queue at each set time. It is $10/month and has a great mobile app that makes it possible to add content on the go, while you are on the metro or waiting in line.

TweetDeck

TweetDeck continues to be a valuable player when it comes to staying productive online. It now offers a chrome app and also has a mobile and downloadable program version. Twitter recently announced that it was ending the support of the Adobe AIR and the mobile apps. However, the web-based versions (such as the Chrome app) still makes it easy to monitor your Twitter mentions and posts for multiple accounts.

SocialMention

SocialMention is a great listening/monitoring tool to see what users and websites are saying about your product, name, or brand online. Searching by specific keywords can bring up the most recent mentions and links surrounding it, making it easy to monitor conversations. Regularly participating in these conversations about you or your business can help increase credibility and awareness.

SocialOomph

SocialOomph is an easy social media scheduling service. They offer paid and free memberships. You can shorten links, schedule posts, enable auto following, post in Facebook groups, and much more. What it lacks in design, this website makes up for in unique and useful features for its members.

SocialMediaToday & Business2Community

It can be hard to keep up with all the current social media trends and news that are developing every day. News aggregators SocialMediaToday and Business2Community make it easy to get a good overall grasp of the current news and trends in the online marketing industry. Both websites syndicate content from some of the top blogs and websites online, making it easy for bloggers to get more visibility while readers get a heavy dose of great content, all in one place. AllFacebook and AllTwitter are also good places to find news on social networking.

 

image courtesy of Tweepi.com.

Three Places to Syndicate Your Internet Marketing or Social Media Content

by

If you have a blog with regular, great content, it may beneficial for traffic to get it syndicated on another website that brings in more traffic. There are several options for websites that syndicate content. To find one in your niche (if it isn’t internet marketing or social media), all it takes is some googling of industry keywords plus “blog syndication” or other variations.

Google News

Google News is a great resource to get syndicated on, but its process can be tedious, especially if all the guidelines aren’t followed. Once a website is syndicated, it must maintain the guidelines. The stories that are chosen by Google to appear on are by computer algorithm; websites cannot choose which of their pieces of content are going to get published on news.google.com.

However, based on the Panda update, having continuous fresh and unique content that makes an impact are most likely to get picked up by the Google News Algorithm.  Additionally, content may only appear in the Google News results for a month or so, depending on relevancy.

Business2Community

Business2Community is a great website that always has good content. There is sometimes a bit of a wait to get accepted for syndication as a Contributor, and once you are, your pieces of content are chosen by editors and you don’t have control over what gets published. Business2Community also allows its readers to contact authors through a contact form and always gives links back to the original article.

The articles on Business2Community get shared via social media regularly and the site has done a great job of promoting its contributors.

Social Media Today

Social Media Today is a lot like Business2Community when it comes to syndicating content, except it’s choosing process is more automatic and it focuses on social media-related pieces of content. If your blog covers anything about social media, it is easy to apply; once you have been accepted, you can also write unique pieces of content for the site fairly easily. This would be a great way to get exposure for unique pieces of content that are only published on Social Media Today.

Getting notification about acceptance is pretty fast and the site is vast, yet very easy to use.

When it comes to content marketing, especially if you are a blog or business offering related types of services, it is important to get as much exposure as possible. Syndicating your existing content can be an easy way to do this.