Copywriting sounds easy. Just write down the advantages and benefits of your product and post it somewhere for customers to see, right? But as anyone who has ever tried to come up with catchy copywriting content knows, good copywriting is a lot more difficult than that. Online copywriting is even harder—with all those flashy videos and distracting sidebars competing for your reader’s attention, you have to fight even harder to be read in today’s overwhelming media landscape. Luckily for you, we have five killer online copywriting tips that will help transform your copy into highly readable, memorable prose that will keep your readers’ attentions until the very last word. [Read more…] about 5 Killer Online Copywriter Tips
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10 Reasons to Have More Than One Email Address
Nowadays, having multiple email accounts can be very useful. In fact, in today’s fast-paced digital age, it is almost essential if you’re active online. Multiple online identities are critical to effectively manage your online presence – including actively updated blogs.
Here is a list of the top 10 reasons to have more than one email address:
- Manage Your Personal Affairs
You want to be sure that all your private and confidential personal matters are stored where you have ready access to them and they are secure. You also want to limit advertising your personal email address to family members and friends only. Here, choosing an email address with your first name or initial and your surname would help these people identify you. [Read more…] about 10 Reasons to Have More Than One Email Address
How to Find the Perfect Keywords Every Time
If you’re planning your first SEO campaign or even starting again because your site isn’t attracting the right kind of traffic then the most important step you can take before you do anything else is to make sure you’ve done some well thought out and well managed keyword research. Get it wrong, by targeting the wrong keywords (or the expensive ones) for your niche and you’ll find yourself collecting high ranking but meaningless search terms. It doesn’t matter if you’re doing keyword research for SEO, PPC or a finely tuned combination of the two, if you choose the wrong keywords you’ll be wasting both your money and your time.
This article will show you how to both research and then choose the optimum keywords for your website and for your overall marketing strategy. There are numerous tools out there that you can find and use to help you choose those keywords, some of the paid for, some free, but before you look into those tools, take twenty minutes to do one little thing. Take a paper and pen and give yourself half an hour to sit and write down all the phrases and keywords that you would most likely use if you were searching for a site that is similar to yours. Then repeat the same step for one of your competitor’s sites. After you’ve done this, try one further thing that most people don’t do. Rather than collecting data just from your own habits or even the habits of your peers who will probably be just as tech savvy as you are, ask your parents or grandparents if they would sit down and search for a site like hers. Write down the exact phrases and terms that they use and you’ll soon have a far more exhaustive and wider set of results. [Read more…] about How to Find the Perfect Keywords Every Time
How To Face Your Blogging Fears
In the beginning, blogging is like giving a presentation in front of an audience, and you feel a little anxious about hitting the publish button.
Here are some suggestions to help settle your fears and hopefully change your perception of blogging whether you have already started or might be considering it.
When I explain the benefits of blogging I can’t help but talk about my own experiences and success. The person listening usually responds with something like, I wouldn’t know what to blog about or I wish I had time to do that.
That’s code for, I think my posts will be boring and I’d rather not risk my time doing something I might not be good at. [Read more…] about How To Face Your Blogging Fears
If you’re going to opt for a paid blogging platform, Squarespace is top of mind
I am of the impression that a lot of the best things from the Internet is built out of a vast chasm of unsatisfactory services that exist — or used to exist online. For me, Anthony’s vision of building Squarespace out of frustration of finding “the” blogging platform fuels whatever magic they’re doing behind closed doors.
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9 Tips for Finding A Reliable Budget Web Host
Can a budget web hosting service give you value for your money? How do you know which features are needed? There are no steadfast rules that can determine a webhosting company’s ability to provide an exceptional experience to the user merely based on price, but then again, you never want to just take the cheapest plan offered either. Understand what a good webhosting service provides – which is to place your website or blog on a server that connects to the Internet quickly and efficiently. You don’t want to have to deal with technical issues when you’re trying to concentrate on building your business.
Finding a web hosting company when you are first starting out and on a very tight budget can be a daunting task. There are literally thousands to choose from, and almost every company will advertise and initially promise you high quality at an affordable price. Services normally run between $3.95 and $7.95 monthly. Be careful however, and look for an honest and professional web hosting company by being a smart and informed consumer. Here are a few necessary criteria that will help you in your search. [Read more…] about 9 Tips for Finding A Reliable Budget Web Host
A Beginner’s Guide to Customized Facebook Pages
With Facebook pages being one of the main ways to effectively promote your blog, business, band or organization online, this beginner’s guide to customized Facebook pages will help you to get to grips with creating a simple, personalized Facebook page. This will give you more flexibility to direct visitors to your best, most relevant content, instead of just showing your most recent wall posts.
1. The first thing to note is that Facebook has moved away from hosting the customized pages themselves as FBML (Facebook mark-up language), instead favoring iFrames to display content that you create and host yourself as HTML or PHP pages. For anyone not confident enough to write their own code, you can download the template file and folder below, and upload it to your server. The elements can be changed to contain your own background picture, banner image, logo and text. You can also tweak the locations of all of these by simply changing the numbers that relate to each items position in relation to the top and left of the page. [Read more…] about A Beginner’s Guide to Customized Facebook Pages
Pros and Cons of a Blogger Press Kit
Politicians, musicians, non-profits, companies, and bloggers alike have press kits, or a media kit, all of which are utilized for various ends. They explain why they’re so very different from other people in their industry as well as the data that serves to prove as much.
If you decide to create a press kit with which to greet your potential sponsors, you must realize it can open as many doors as it can shut. Will those doors swing open for you to find a charmingly rotund and bespectacled butler bidding you the top of the morning? Or will you find that you’re actually the doormat instead? [Read more…] about Pros and Cons of a Blogger Press Kit