Video marketing can be a great opportunity to capitalize on one of the largest search engines in the world– YouTube. Additionally, other video sharing sites like Vimeo also bring thousands (if no millions) of views to the plethora of videos each site hosts.
However, some companies are hesitant to get into video marketing because they feel that it will be too much effort and too much time will spending editing, designing, and uploading a video post. Even though this may be the case for some longer videos, the fact remains that video recording devices have gotten much more advanced, leading to the ability to shoot and upload HD video virtually painless.
Some smartphones can shoot in HD, as well as pocket camcorders that can upload videos via USB to your computer or even straight to YouTube. So the excuse that video marketing equipment will be too costly doesn’t have a concrete basis, especially because many people now have smartphones.
To figure out how to best implement a video marketing strategy, outline a publishing schedule and specific goals. For instance, uploading videos on Tuesdays and Thursdays with the goal of 2,000 YouTube subscribers by the end of the year is a great beginning of a successful video marketing strategy. Other key points that need to be laid out include places to upload, connected marketing efforts (such as firing a new Facebook Post, Tweet, and blog post each time a new video is uploaded to a company’s YouTube account), and the completion and delegation of the video creation and upload. Once a video is uploaded to a video site like YouTube, all applicable fields need to be filled out because they have link and SEO value. This includes the description (which allows URLs) and tags.
Once a set of steps for each responsible team member is delegated, creating the content topics is the next largest component. Keep a running list of video ideas from frequently asked questions, event information, and key or hot topics that are happening in your company’s industry. When all else fails, take to social media and employees to solicit ideas for video topics. Once these demographics know that ideas are welcome, it is fairly easy to keep your video marketing topic list updated with additional input and suggestions.
Video marketing can be a great way to reach a whole new set of customers in a different way. Once a strategy and plan is put into place, creating company videos can certainly be a fun experience.
Kelsey Jones runs her own social media and search marketing business, The Social Robot, where she helps clients grow their online presence. She was voted one of the top 100 marketers of the year by Invesp in 2009 and has worked for Yelp, Run.com, and Bounty Towels. Check her out at The Social Robot and on Twitter @wonderwall7.