Are you Neglecting Your Video Marketing?

video marketing tips

Video marketing can be a great opportunity to capitalize on one of the largest search engines in the world– YouTube. Additionally, other video sharing sites like Vimeo also bring thousands (if no millions) of views to the plethora of videos each site hosts.

However, some companies are hesitant to get into video marketing because they feel that it will be too much effort and too much time will spending editing, designing, and uploading a video post. Even though this may be the case for some longer videos, the fact remains that video recording devices have gotten much more advanced, leading to the ability to shoot and upload HD video virtually painless.

Some smartphones can shoot in HD, as well as pocket camcorders that can upload videos via USB to your computer or even straight to YouTube. So the excuse that video marketing equipment will be too costly doesn’t have a concrete basis, especially because many people now have smartphones.

To figure out how to best implement a video marketing strategy, outline a publishing schedule and specific goals. For instance, uploading videos on Tuesdays and Thursdays with the goal of 2,000 YouTube subscribers by the end of the year is a great beginning of a successful video marketing strategy. Other key points that need to be laid out include places to upload, connected marketing efforts (such as firing a new Facebook Post, Tweet, and blog post each time a new video is uploaded to a company’s YouTube account), and the completion and delegation of the video creation and upload. Once a video is uploaded to a video site like YouTube, all applicable fields need to be filled out because they have link and SEO value. This includes the description (which allows URLs) and tags.

Once a set of steps for each responsible team member is delegated, creating the content topics is the next largest component. Keep a running list of video ideas from frequently asked questions, event information, and key or hot topics that are happening in your company’s industry. ¬†When all else fails, take to social media and employees to solicit ideas for video topics. Once these demographics know that ideas are welcome, it is fairly easy to keep your video marketing topic list updated with additional input and suggestions.

Video marketing can be a great way to reach a whole new set of customers in a different way. Once a strategy and plan is put into place, creating company videos can certainly be a fun experience.


  1. Video marketing is an excellent addition to any serious online business owner’s portfolio of ways to reach potential customers. Think about it: some people love to read, while others love to watch or listen.

    Let’s not forget that sometimes it’s hard to explain a concept in words or with one image while it’s as easy as 1, 2, 3 when explained in one minute of video or less.

    A cool way I’ve seen people do video marketing is to make “interactive” videos on YouTube: create a video that asks people what they want tips about for example. Let’s say you’re a fashion store. Then display a link on the left that links to a video about shoes and a link on the right linking to jeans. Then another video that links to one of the two most popular types of shoe and another video that links to one of the two most popular types of jeans, etc. I think you get the idea. Very cool stuff.

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