There is a great thread in the Performancing Hive Forums which is asking members to write 2-3 paragraphs, sharing one professional tip they have learned over the last 6 months. I participated in the thread which is ongoing and filled with a bunch of great tips but I thought I’d share my response with you through the blog.
I never concentrated on getting social traffic through the likes of SU, Digg etc. I simply hunkered down, wrote in depth reviews of sites and services and people took notice without me telling them. My biggest success on my personal blog was reviewing a site before it really launched and the guy who owned the service place a banner and a link to my review from the front page of the site. I can’t even begin to tell you how much traffic I received from that. As a bonus, I read a PC magazine and they took a screenshot of the front page of that website and because the site had an image of my site banner on the front page, in a weird kind of way, I made it into a print magazine
The bottom line is, I didn’t work on getting people to my site. I simply created content that was good enough to be shared whether it was by word of mouth or some other means. Back in the day, I considered a piece of content I wrote that was submitted to SU by a visitor to be an article that was apparently worthy of the submission. These days, I see people ask for others to stumble an article and I’ve realized its just that easy to get a good influx of traffic from the service.
Content is king, don’t let anyone else tell you otherwise. Without the good content, YOU HAVE NOTHING.