Reading a book seems very low tech in this current digital age. But don’t underestimate the words on a physical page.
While many bloggers do their reading online, you can gain an advantage by shutting off the computer and reading a book offline. Here are three reasons to head over to your local bookstore.
1. To Improve Credibility
Books are still perceived as trusted sources of authority. If you become well read that you quote books often, your credibility will increase. I felt that Brian Clark of Copyblogger knew what he was talking about because he quoted the classic advertising and copywriting books. He was someone who had real expertise because he had learned from the giants in the past.
2. To Go Deeper in a Niche
Online content by nature gives you a shallow perspective. The content is short to please the short attention span of the average internet user. On the other hand, reading a book allows you to concentrate more deeply and really learn about a topic. This prolonged exposure to a topic helps you create more in-depth posts than your competitors.
Also, books can give you topic ideas for evergreen content. Online content especially blog posts are many times about current issues or news that will fade away soon. However, books are usually about topics that have more lasting value.
3. To Differentiate Your Content
For many bloggers, their only reading is done online. So if you’re reading books, you’ll be exposed to content many of your peers are not consuming.
This will help you avoid the “echo chamber,” a phenomenon where the bloggers in a niche are all talking about the same thing. You’ll be drawing inspiration from different sources so your content will be different from your peers.
Over to You
How often do you read books?
Have you ever drawn inspiration from a book for your blog?
How does you offline reading time compare to your online reading time?
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