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How to Expand Your Online Network Successfully

Expanding your online network has never been more important than it is today and luckily for you and I, it has never been easier. Take a look below and keep in mind the rewards that come with successfully marketing yourself and your business online.

Take advantage of social networking sites:

Do the obvious first and set yourself up with profiles on Facebook, LinkedIn and Google +. Import the contacts you have already made by syncing with your email contacts list. Create a list of specific keywords you need for your company. Use this list to find people that match the audience you want your brand or business to attract.

Make a networking plan:

Anything worth doing is worth doing well as the saying goes, really this couldn’t be more important than with online marketing. There are many free online tools you can use to create a networking project plan or contact list. Put this on top of your to-do list and make it a priority.

The likelyhood is, you have probably underestimated just how many contacts you already have. Start with these, and section them into different categories; friends, family, business contacts, clubs and groups you belong too. Once this step is completed you will be ready to put your plan in action. [Read more…] about How to Expand Your Online Network Successfully

Relationship Marketing: What It Is And Why You Need It

What is it that makes a good Real Estate Agent Great?It seems that every year a new handful of hyped up marketing techniques become the latest craze. That is in addition to older classics of the web such as SEO, which are still a staple today despite the changes made in search engines to curtail abuse in the area. In the end, it is best to keep a fair share of these methods brewing at once to give you the best overall results possible.

But one has never stopped being true, even if for some companies it went out of style: the customer is always right. Or, more specifically, customer satisfaction for loyalty building.

It is as true today as it ever was that getting a new customer is about ten times more costly than keeping one that you have already sold to. What you might not know is that it goes beyond that. It is also less important to make a sale than it is to ensure the happiness of that customer. [Read more…] about Relationship Marketing: What It Is And Why You Need It

Picking And Choosing Guest Posting Opportunities

Not all guest posts were created equal. Guests posts offer a variety of different advantages for your blog – one that isn’t summed up with just one Internet marketing strategy like providing your web site with more “link juice” or getting a trickle of traffic because of your opportunities. No – guest blogging is more than just that.

There are many blogs out there that are strictly dedicated to the idea of guest blogging and what it can do for your website. It is something of a huge phenomina in which whole websites were created for to help people find better and more guest blogging opportunities. It is a marketing strategy that has taken hold of the SEO and it seems as if it might be here to stay for a while because of all the benefits it provides, not only the people that are doing the guest posting, but websites that are created from guest posting. [Read more…] about Picking And Choosing Guest Posting Opportunities

Brand Equity and Mascots?

WHen I built my blog in 2006 it was completely by accident that I stuck to some sort of branding in the form of an insect (the title of my blog is “A Bugged Life”). Four template changes later, I’ve managed to keep this brand and it’s been known by the local community. I’ve contemplated on going crazy with the idea by building a full mascot outfit of a huge cute bug which can be displaced during new media events. Mugs, tees, stickers — yeah you get the idea.

What sort of personal branding have you done as a blogger to enhance your equity in other spheres apart from the online space? Have you gone crazy with the idea or are you happy with the way your blog is now? Is your blog ubiquitous, allowing it to take on many shapes even off the Internet?

I write this in reference to the resurrection of UK’s Ask Jeeves — based on surveys, despite Jeeves’ departure from the Internet in 2006, he still brings forth a lot of brand recall as “Jeeves” is easier and more fondly remembered than a corporate logo. And in Asia, just look at the brand recognition Ajinomoto has achieved with it’s “Dapur Umami” online cooking class.

How To Build An Effective Content Section For Your Website

Blogging TipsThe heart of any decent website is the content that it produces and while great content will attract users that content must be displayed in a manner that allows users to enjoy and ultimately absorb it.

By properly formatting the content area of your web property you can build a website that users find enjoyable to browse on a regular basis.

Here are several tips that will help your content area stand out from the rest of your websites design, placing the focus on the most important part of your website, the content.

1. Content Area Should Dominate The Website

The content area on your website should be larger than the other combined areas of the site. For example if you feature a left sidebar that is 200px and a right sidebar that is 250px you have already capitalized on 450px of space, at which point your content area should be larger than 450px. [Read more…] about How To Build An Effective Content Section For Your Website

How and Why a Social Media Manager is Essential for Your Business

In today’s cutthroat business world, it is not easy to stand yourself. Getting success in business is highly competitive today but the new social media applications are making it simpler to get in touch with the potential clientele and to expand the local business globally. In this editorial we will discuss about the ways to maximize the business opportunities using the social media.

Social media is growing exponentially and has almost revolutionized the mode or promotion and advertising. It has now become the most wonderful mode of expression between business to costumers as well as business to business. The very popular social media sites such as twitter, facebook, MySpace, LinkedIn and Digg have engaged more than 300 million business people. However, not all of these know how to exactly use the social media to promote the business worldwide through these amazing social networking websites. On the other hand some are doing really a fantastic job at using social media and have taken their business to a new horizon. [Read more…] about How and Why a Social Media Manager is Essential for Your Business

5 Great Security Plugins Every WordPress Blog Should Be Using

Online security is always a topic of hot debate. Not a day goes by where someone isn’t hacked, whether they own a small site or a hugely popular one. The problem is that the more popular your site becomes, the more of a target it can be to those with unsavory intentions.

WordPress websites are often targeted by hackers due to a lack of security. The problem, however, is that there are dozens of great security plugins you could be using to ensure the safety of your layout and contents. Here are 7 to keep in mind. [Read more…] about 5 Great Security Plugins Every WordPress Blog Should Be Using

Four Steps to an Effective Marketing Campaign

Marketing can be extremely complex, confusing and daunting all at the same time. The burden of launching a good marketing campaign doubles when you juggle this responsibility with several other tasks. This is the exact predicament which dentists find themselves in. They are not just the ones who supervise hygienists and other members of the staff, attend to patients and manage everything that happens in the clinic; they are also the brains behind any practice’s marketing strategy.

In a bid to try to simplify things, dentists should understand that there are really just four elements in any successful marketing campaign – audience, timing, offer and message. [Read more…] about Four Steps to an Effective Marketing Campaign