You might have seen on my blog I give away a free ebook. A few people have asked me lately why I continue to give away free information when I could be selling it.
The fact is without free information nobody would know me to buy paid information.
We have to separate out the ideas of free content versus paid content and instead think of our free content as sampling for the paid stuff. Give people a taste to get them juiced up for the full thing. Also remember that your free blog articles allow you to cast out a wide search engine net to trawl back juicy new visitors.
When you give something of value away you do run the risk of being taken advantage of, of devaluing yourself, etc, but they key thing to know is you are taking the risk out of the exchange in the hope the prospect will be impressed and delighted enough to take the next step.
The secret is to not give everything away, hold something back. Give away the concepts but retain the step by step process. Give the sizzle but keep back the sausage 🙂