Yesterday I unveiled my most successful linkbait ever. In less than 24 hours, across two days, the linkbait resulted in over 1.4 million pageviews. I learned something important in the process:
The best linkbait targets multiple niches and expands your audience.
Did you catch that? It’s critical. The best linkbait will target a large audience that stands outside your normal audience.
So how do you create cross-niched linkbait? It’s actually not that difficult. Start by writing a list of the most popular topics on the web:
- Women’s products
- Gadgets and Tech
The list could go on and on, but you get the point. Now brainstorm how your specific topic might relate to each of these topics in a unique way. Let’s say that you have a blog about dogs:
- 25 Funny Dog Quotes / 25 Hilarious Dog Videos
- 25 Ways To Dress Up You Dog / 25 Ways To Pamper Your Dog
- 25 Athletes and their dogs / 25 Famous Sports Dogs
- 25 Celebrities and their dogs / 25 Celebrities and the dog breeds they look like
- 25 Politicians and their dogs / 25 Ways That Politicians are like dogs
- 25 HipHop Artists and their dogs / 25 Dogs That Have Appeared In HipHop Videos
- 25 Famous TV Dogs / 25 Great Dog Commercials
- What 25 Religions Say About Dogs / 25 Things We Can Learn About Religion By Looking at Dogs
- 25 Funky Gadgets For Dogs / 25 Technological Advances That Have Made Dog Owning Easier
- 25 Ways Dogs Are Better Than Cats / 25 Pets and How Dogs will Relate to Them
- 25 Cars That Are Perfect For Your Dog / 25 Tips For Taking Your Dog On The Road
The great thing about cross-niched linkbait is that it not only targets a new audience, but it also gives you a great way to brainstorm new angles on your own niche. And if there’s only one rule in social media it’s this: create something uniquely interesting or funny and chances are you’ll reap dividends.